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Suitcase Series: Welltodo founder, Lauren Armes in London

Lauren Armes is the founder of Welltodo – a global platform for forward-thinking brands, entrepreneurs, and investors in the wellness industry.

A productivity guru, she is fascinated by what drives consumer interest in wellbeing. Welltodo offers insights into the industry, classes for entrepreneurs and events to bring wellness leaders together, and what started off as a fantastic resource for health and fitness trends has transformed into an essential resource for those working in the wellness industry. the go to publication for all things wellness.

What is the first trip you remember taking?

I grew up in a small town in regional Australia so my earliest memory of family trips away involved many, many hours of driving (often 16+) in our Ford station wagon, sandwiched between two big brothers singing ‘99 bottles of beer on the wall’… It would usually have been to Sydney to visit my cousins.

If you could sit next to anyone – dead or alive – on a long-haul flight, who would it be?


How do you recover from jet lag?

Dr Tara Swart told me a couple of years ago that the key to avoiding jet lag is not to eat on a long haul flight; instead I drink loads of water and then eat whichever meal is appropriate time-wise when I land. I regularly travel between Australia and the UK, and I’ve found this really works! I also switch my clocks to the new time zone immediately and don’t give it another thought.

A friend of mine is about to launch a supplement range called 15th Degree, designed to help beat jet lag naturally. I think it’ll do really well.

Your flight’s delayed an hour and your phone’s out of battery. How do you pass the time?

I’d probably try and find somebody to chat to, or if not I’d buy a book!

Biggest lesson from your travels?

Value the opportunity and treat local culture with respect.

Do you travel for food, leisure, culture or something else?

Gosh, all of the above… the sights, the smells, the people. I love meeting new people. I travel for different reasons too – to relax, to experience something new, for adventure or for sacred family time.

Favourite Hotel? Why?

Villa D’Este on Lake Como. For me, it captures the essence of Italy. The natural beauty of the lake, the delicious fresh food, the culture, and all with a touch of luxury.

Favourite airline?


What’s on your travel playlist?

John Mayer, Bonobo, Dustin Tebbutt… chilled acoustic type stuff.

Where next?

Singapore for our next Welltodo event.

What are your must-have travel picks?

Just the essentials really…Away Luggage, Creme de la Mer, Evian Facial Spray and Kikki K Eye Mask.

First thing that comes to your mind?

Hand-luggage essential?

An Aussie favourite – Lucas Papaw Ointment!

Packing: roll or fold?


Time killer on a long-haul flight?

A Netflix series.

On-flight tipple of choice?

Avoid (boring, I know!)

Bucket list top destination?

Amangiri, Utah.

Best shopping gem found abroad?

A beautiful antique vase from a Turkish market.

Beach or City?

Beach (if I had to choose).

Ultimate hideaway?

Stradbroke Island, QLD Australia.

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Any Questions or Tips to add?