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Suitcase Series: Founder of Ruuby, Venetia Archer in London

The fast placed life that we all live leads to wanting everything on demand, from transport to food to groceries. And so Ruuby was founded, a London-based digital beauty concierge, Uber for beauty.

Founded by Venetia Archer, named one the Forbes’ 30 under 30 list, Ruuby provides salon services like massages and manicures from the company, within 60 minutes. Venetia started out as an international analyst, built her brand step-by-step as a side venture until she managed to secure enough funding to make it what it is now.

If you haven’t come across it yet, you should. The efficient concierge platform helps clients schedule anything they desire, from all-star beauty basics – face, hair, nails- to massages, injectables, even bridal make up, from 300 beauticians on their books. With upcoming international expansion plans, this is an app you’ll want to keep on your phone.

We caught up with her to chat all things travel.

What is the first trip you remember taking?

Bora Bora in Tahiti, and I still have the most magical memories from here. I are up in Australia, and even from there the trip was extensive – long haul, short haul, sea plane and then boat. It remains one of my favourite places and I cannot wait to go back.

If you could sit next to anyone – dead or alive – on a long-haul flight, who would it be?

Great question. I’d love to sit next to Elon Musk. He’s a fascinating character, and I’d be intrigued to learn more about his motivations. I remember I once sat on a plane with the whole of the hip hop group G-Unit, and it was one of the most hilarious flights of my life.

How do you usually recover from jet-lag?

Being outdoors, and keeping busy. I deal with this a lot going back and forth to Australia – its easier going there, as the weather is on your side. Keeping a full diary also prevents that deadly afternoon nap.


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💗✨🐡🐙🐚🍡🍐Large sleeved sea creature in natural habitat 🍐🍡🐚🐙🐡✨💗#Bondi #sydney #beach

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Your flight’s delayed an hour and your phone’s out of battery. How do you pass the time?

Finding a charger! No… I would spend it in the beauty hall trying all the new products.

Biggest lesson from your travels?

Travels are so important because they allow the mind to switch off from the day-to-day trivialities of being at home. I find I am my most creative when I am travelling, so I always like to travel somewhere new each year.

Do you travel for food, leisure, culture or something else?

All of the above, but predominantly the head space it allows you, and the ability to take time away to think more freely about the bigger picture – whether thats around personal life or professional challenges. Also relaxation. I always switch off the moment I get on a plane.

What’s your favourite hotel and why?

Tswalu in South Africa. Its the largest private game reserve in Africa, and the space feels endless. The hotel itself is beautiful, and the rooms are all thatched huts that blend seamlessly with the environment

What’s your favourite airline and why?

Singapore! I can have dim sum for breakfast.

What’s on your travel playlist?

Podcasts. I love “How I Built This”.

Where next?

Madagascar. I can’t wait to go and see the wildlife. Also Tasmania. Its always fascinated me. Its also a haven for culture and food.

What are your must-have travel picks?

Always, I will have a pre-flight massage, mani pedi and wax at home (via Ruuby app of course). As well as these essentials.

First thing that comes to your mind?

Your hand-luggage essential?

SKII face masks.

Packing: roll or fold?


Time killer on a long-haul flight?


On-flight tipple of choice?

Red wine.

Bucket list top destination?


Best shopping gem found abroad?

Les Puces in Paris – the best flea market.

Beach or City?


Ultimate hideaway?

Tswalu in South Africa.

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