She’s the actress-meets-fashion designer that’s championing sustainability with her latest venture. Sadie Frost’s new line – Frost by Sadie Frost – is activewear with soul.
“After practising yoga for over 30 years, I wanted to design a clothing range that really incorporated my love of yoga,” Sadie tell us. “It’s a sustainable collection of activewear that’s inspired by the five senses, healing qualities, and the alignment of chakras to inspire strength.”
Her favourite pieces? “The mesh shorts and Eliza strappy leggings that are both influenced by the movie ‘Fame’, which I was a big fan of in the 80’s!”
From her long-running love affair with Goa to the eco brands to know about, we talk sustainability and suitcase adventures with Sadie Frost…
(Hero image photograph by Debbi Clark)
How important was sustainability to you when creating the label?
It is very important and it’s becoming more so as the planets resources are put under pressure. I think we all have to look deeper into things and do our best to improve what we do. We insisted on full traceability of materials and processes from the finishing factory and took it upon ourselves to test the sustainable elements within that supply chain. To create a 100% sustainable garment is not an easy task – it’s difficult to make sure the source is completely transparent. But as a brand, we are taking small steps towards it. There are so many challenges for small fashion businesses to face but you have to tackle them.
As a designer, how have you seen sustainability change over the years?
As a designer, I have seen a big increase in awareness – but there is still a long way to go. I would say in terms of fashion – the technology, science, design and engineering – it is all out there to make our industry more sustainable. It needs government help to get manufacturers to invest in innovation and designers to opt into using sustainable resources.
What are the biggest challenges in producing sustainable fashion?
For us, the biggest challenge has been identifying the full supply chain for the fabrics to ensure at each touch point we have the correct process, sustainability and ethical values installed. This extends to raw material sources, weaving, dyeing and finishing. For us it’s important that the entire supply chain considers all the elements that make up a sustainable product.
Is there anything you’d like to do more of in the sustainability space in the future?
I think developing smaller runs of items and making garments that are more individual, more handmade and heartfelt. My new T-shirt range is all about this – it’s 100% recycled and unique.
What luxury labels are setting the standards for eco fashion right now?
My favourite designer for this is Stella McCartney – she’s always been a huge pioneer. It is harder for smaller companies but it’s important that everyone tries to do their bit. I also love brands like Weelicious (@weelicious) and Eileen Fisher (@eileenfisherny), who are both sustainable and eco-friendly.
What is your vision for the future of sustainable fashion?
I would love to see more radical changes, more opportunities and more flexibility. A lot of factories can be very set in their ways and only care about money. Historically, factories have played a significant part in the depletion of raw materials and the associated environmental impact this may have had. Yes, many factories are working hard to improve supply chain processes and sustainability, but we would like to see them play a bigger part in correcting the impact that may have already occurred in previous years.
What causes are close to your heart?
I have been a lifelong vegetarian and I feel very strongly about the welfare of animals. There is a lot more awareness around the impact of eating meat on our planet now. It makes me happy that so many more people are becoming vegan or vegetarian. We should respect humans, the planet and animals equally.
On to travel, what’s been your favourite vacation and why?
It has to be Northern Goa. Fort Tiracol is such an incredible place to stay – it was once an armed fortress that belonged to the Portuguese. You can enjoy the kaleidoscopic view of the Arabian Sea and the spectacular estuary of the Tiracol River.
Where or what is your escape?
It has to be India every time. Either Ashiyana Yoga Retreat in Goa or Ananda in the Himalayas. If I want to stay in Europe then it would be Lifeco in Turkey.
Ananda Spa, Himalayas
Do you get away often?
Yes I do, I work a lot and burn myself out in London – then I escape and work in a retreat somewhere. I am doing a film in India at the moment so I can escape to nice quiet places on the weekends.
What’s the biggest lesson you’ve taken from your travels?
Only take hand luggage. It has changed my life, but there is a knack to it!
Where do you get your holiday inspiration?
The streets of Mumbai or the Ganges at the moment.
If you could sit next to anyone – dead or alive – on a long-haul flight, who would it be?
Marilyn Monroe. I’ve been obsessed with her since I was a child.
What’s your favourite hotel?
Hotel du Cap-Eden-Roc in the South of France because it’s beyond elegant. The trees are so beautiful and the sea is so wild – it conjures a million thoughts.
Favourite airline?
British Airways.
Where’s next?
India, then India again!
What are your must-have suitcase picks?
I can’t go anywhere without Lucas Papaw ointment in my bag. I love a romper suit in white because they’re so easy and keep you super-cool in the sun. I’ll always pack my Frost leggings for yoga and Feiyue canvas trainers because they are so comfy!
First thing that comes to your mind?
Packing: roll or fold?
Fold.
Time killer on a long-haul flight?
Sleep.
Holiday tipple of choice?
Red juice.
Bucket list top destination?
India.
Best shopping gem found abroad?
Jasmine oil from the oldest perfume factory in the world.
Beach or City?
Both – a city with a beach.
Ultimate holiday treat?
Taking tea bags.
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