Get the best of CF straight to your inbox.

Subscribe, sit back, and let your mind travel.

Suitcase Series

Suitcase Series: Daisy Knatchbull, Founder Of The Deck London

The Deck London is the first all-female tailor on the esteemed Savile Row. At its helm is founder Daisy Knatchbull.

Daisy always knew she wanted to work in fashion, cutting her teeth in fashion journalism, styling, and PR. It was only when she moved to notable mens tailor, Huntsman, that she identified the gap in the womenswear market for modern tailoring, borrowing from the made-to-measure traditions of menswear. The Deck London’s USP was realised.

When she isn’t turning out the most soigné women in London’s W1 postcode, Daisy loves to travel – “because it truly inspires, rejuvenates and is a remedy for all the worries and stress of daily life. It is a crucial part of life, if you are able to do it!”

From trawling Instagram for inspiration, to packing her own brand’s playing cards (for hours of entertainment), we delve into Daisy Knatchbull’s travel psyche…

What is the first trip you remember taking?

Driving up to Scotland with my dad.

What’s been your most memorable trip and why?

New York as a kid – experiencing it for the first time during Christmas is always an incredibly memorable occasion.

Where or what is the escape?

Anywhere with some sun and a bit of peace and quiet.


View this post on Instagram


A post shared by The Deck (@thedecklondon_)

If you could go anywhere tomorrow it would be…

The Bahamas.

What’s your idea of a luxury holiday?

Great company, good books, incredible food, and some delicious cocktails.

Where do you get your holiday inspiration?

Instagram – I’m always envious of other people’s trips and love scouting for new ideas.

If you could sit next to anyone – dead or alive – on a long-haul flight, who would it be?

Mo Gawdat.

What is your favourite hotel?

Aman-I-Khas in Ranthambore, India.

How do you switch off?

Dinner with friends.

What is your number one packing tip?

Pack in outfits rather than items.


View this post on Instagram


A post shared by The Deck (@thedecklondon_)

Who is your favourite travel companion?

A best friend.

What is your most treasured purchase from your travels?

A bracelet I bought in Capri.

What are your jet lag recovery tips?

Hydrate! Also, start working to the new time zone as soon as you get on the flight.

Where is home and what are your must-do’s for any tourists visiting?

London. There are so many secret hidden gems in the city other than the tourist traps – seek them out!

What item of clothing/accessory is a suitcase stalwart?

A good pair of trousers and trainers.

What’s on your travel playlist?

Nick Mulvey.

Where is your bucket-list destination?

The Cappadocia region of Turkey – I am desperate to watch the hot air balloons.

First thing that comes to your mind…

Hand-luggage essentials?

A snack of some kind.

Packing: roll or fold?

Fold (I wish I could master the roll technique).

Inflight book or inflight film?


Music or podcasts?


Time killer on a long-haul flight?

A good TV series.

Holiday tipple of choice?


Best shopping gem found abroad?

A pair of handmade sandals in Greece.

Beach or city break?


Ultimate holiday treat?

A massage.

What to Pack

You May Also Like

Any Questions or Tips to add?

What to Pack?