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Case Studies

The SS21 Fashion Trends To Shop Now

Get a head start on Spring/Summer 2021’s fashion trends now…

The SS21 fashion week shows were like no other, pressing pause on the mad dash from New York to London and then Paris, by way of Milan. Instead, editors across the globe tuned in from the comfort of their sitting rooms for live streams of catwalks and presentations, and it wasn’t just the format that was different. When it came to the collections presented, there was a wearability not previously seen. Showcasing clothes that are meant to be worn from wardrobe classics to items that inject joy into the mundane.

Here are the key trends to get clued up on for the season ahead – and the items you can shop now.


Whilst global designers had no clue what state the world would be in come SS21, one emerging trend we can definitely get on board with is relaxed tailoring. From looser silhouettes to more wearable fabrics, such as linen, relaxed tailoring pieces will comprise our work uniform as we continue to WFH. Seen at the likes of Altuzarra (pictured) and Nanushka, it's the perfect way to put a look together (with all the comfort of loungewear.) Case in point, this wheat-hued wrap blazer from The Frankie Shop. Oversized, with a waist-tie, it merges functionality and chic style oh-so well.


Happy-making hues are a big trend for SS21, infusing our wardrobes with a much needed serotonin boost. Whilst sugary pastels are a mainstay for spring, it's bubblegum pink that really packs a punch. Presented head-to-toe at Balmain (pictured) for the maximalist within, while effortless floor-sweeping maxi dresses were at Roksanda. For those who just want to dabble, this Molly Goddard top is a romantic hit.


For those who still can't quite look their skinny jeans in the eye, breathe a sigh of relief. The silhouette of choice, according to the likes of Victoria Beckham (pictured), Balenciaga, and Chloé, is a 70s flare. Sitting high on the waist, cinched with a belt, and with a wide-leg fit, not only is the shape uber-flattering (hello elongated legs) the cut is also super comfy. Look for styles with tailoring details, like this pair with front-pleat press.



Social-distancing has been made easy thanks to fashion this season. Exaggerated sleeves were in abundance at Alexander McQueen (pictured) and Cecilie Bahnsen, whilst Balmain's razor-sharp shoulder pads gave us serious 80s nostalgia. Puffed-up proportions give a fairy-tale edge to blouses, modernise classic tailoring, and elevate wardrobe staples, like this Bottega Veneta knit dress.


Stomach crunches at the ready, crop-tops are big for SS21. From Jacquemus' flossing-inspired crop tops oozing with 90s minimalist appeal, for those who dare to bare, to Simone Rocha's crystal-embellished top cleverly placed over a tailored shirt, there is a way for everyone to embrace the trend this season. This Altuzarra knitted top blurs the line between lingerie and apparel. Wear over a sleek, thin base knit for effortless layering. And the best part? No sit-ups required.


Studio 54 metallics may be unexpected for the heat of summer, but we're here for it. Whether we are confined for the living room, or not, there's a way to add a dash of disco to proceedings. At Isabel Marant (pictured), balloon-esque lamé trousers looked made for the dancefloor whilst Balmain utilised sequins to adorn otherwise casual sweat pants. This Paco Rabanne top, will provide a dose of disco at any post-pandemic party.


Floaty maxi dresses and hippie-luxe fabrics are a mainstay of spring collections, pandemic or not. For a happy dose of escapism, Dior's beach-ready prints had us dreaming of sunnier climes whilst this Gabriella Hearst tie-dye maxi slip will make getting dressed a cinch. 


Forget the LBD, it's all about the MBD (Midi Black Dress). With modern minimalism prevailing, unexpected peek-a-boo cut-outs enliven simple silhouettes. Look to Jaquemus (pictured), Gabriela Hearst, and Givenchy for inspiration. For those not wanting to flash too much flesh, this Dorthee Schumacher dress, hitting mid-calf and with long sleeves, keeps things in proportion.


In colder climes (yes you, England) leather can work year round, transforming simple silhouettes into something more luxe and worthy of investment. Look to Nanushka (pictured) for inspiration, with a warm, earthy palette that works well for balmier months. This uliterean dress coat by Dorothee Schumacher is just the statement piece we want when we re-emerge come spring.


The big collar of 2020 – a little bit 80s Princess Diana/ a little bit cottage-core – reigns supreme again for SS21. The trend took on vast proportions at Patou (pictured), adorned lady-like dresses at Fendi, and took centre stage at Chloe too. Turn to Ganni for a statement-collar shirt as we continue to dress from the waist up.


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