Since multiple lockdowns (and travel bans) have forced many in the hospitality industry to reimagine how they operate, some hoteliers and hospitality groups have ceased the opportunity to refresh, rebrand, and reimagine what they are about.
From subsidiary hotel offerings to renamed, newly acquired hotspots, these are the latest listings shaking up the hospitality scene in 2021.
1. ARRIVE by Palisociety
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CF-favourite, Palisociety has acquired ARRIVE Hotels & Restaurants, which has five hotels (with two more currently under development in New Orleans and Albuquerque). Palisociety – who operate hotels and residences across the US under Palihouse, Palihotel, and now ARRIVE by Palisociety – tend to zone in on the world’s most noteworthy neighbourhoods, with a selection of hotels designed to reflect their unique surroundings and fill them with local styles and tastes. Take ARRIVE by Palisociety’s Phoenix branch, where check-in occurs at the Pop Stand (and your vacation begin with a frozen treat – choose from fresh fruit, cream, or a boozier option). When the opportunity presents itself, we’ll be faced with the hard choice of deciding whether our first jaunt should be to Austin, Wilmington, Palm Springs, Memphis, Phoenix, or anticipated newcomers in New Orleans and Albuquerque…
2. The Place, Firenze, Florence
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The Place has been positioned as your “house and home” while in Florence. Scheduled to reopen on 21 March 2021, under the new title of “The Place Firenze” (formerly J.K. Place Firenze), the latest iteration is zoning in on cosmopolitan travellers. Keen to appeal to those looking for more than just a place to stay – The Place hopes to serve as a pied-a-terre that allows guests to fully experience life in this vibrant Tuscan city. In a fresh new start for the much-loved J.K. Place Firenze, the elegant townhouse on Piazza Santa Maria Novella moves in a “new direction to respond to a new breed of savvy, tuned-in visitor”. Though sad to say goodbye to a cherished Florentine haunt, we’re eager to rediscover this new spot and determine if, when in Florence, it is, in fact, the place to be.
3. Mondrian Shoreditch, London
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The Curtain – which closed in September 2020 amidst pressures related to the COVID-19 pandemic – is being replaced by the Mondrian. Accor and sbe are turning the 120-room property into a Mondrian hotel (after an update and restyle) which is due to open in spring 2021. Marking the return of the Mondrian brand to London, the building will be fully converted and renovated – expect a wowing new culinary experience by chef Dani García, and other food and drink updates across the hotel. For those who have a soft spot for the OG, The Rumpus Room rooftop is due to remain in situ (following a revamp) and The Curtain Members Club will also continue to operate under its current name.
4. The Apartments by 11 Cadogan Gardens, London
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Launching in Spring 2021, The Apartments by 11 Cadogan Gardens will be the first ever apartment suites by Iconic Luxury Hotels (that’s the brand behind countryside icons Cliveden House and Chewton Glen, just FYI). Set behind a red brick Victorian façade, the newly renovated six-storey townhouse will offer a completely new style of accommodation. Each of the six floors is home to a one, two or three-bedroom elegant residence, combining the luxury of fully serviced apartments with the discretion, comfort, and security of a private residence. An effortlessly stylish space – think feature period touches and traditional high ceilings mixed with contemporary furnishings and modern décor – following a opulent stay, we’re likely to be seeking permanent residency status.
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