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Case Studies

It's Time To Get Reacquainted With Your Denim

Our denim has been neglected as of late, cast aside in lieu of stretchy loungewear to fit in with our at-home lifestyles (sorry denim) but as we plan our re-entry outfits, it’s time to get reacquainted.

Up until 12 months ago, I practically lived in denim: mostly pairing my beloved jeans with an oversized white shirt and a tailored blazer on repeat. As we slowly begin to consider our re-entry from lockdown living, it’s high time to showcase some of our favourite global denim brands…


It seems all the best denim brands hail from LA, including Citizens Of Humanity. Fabrications are luxe and silhouettes are elevated, making it the perfect choice for work and play. This boilersuit has been on my list for some time, and a style COH does so well season-upon-season. It puts a twist on the ulitarian trend with a flattering cinched waist to balance the oversized shape. I’ll be pairing mine with a chunky sandal for effortless style, without compromising on comfort.

E.L.V. Denim

Look to E.L.V. Denim for chic, edgy designs upcycled from denim destined for landfill. With this concept, each piece is truly one-of-a-kind, sustainably created with zero waste. The Straight Leg Jeans, constructed from two tones of blue denim and cutting high on the waist, give the clever illusion of elongated legs. Simply pair with a white T-shirt to emulate instant East-London cool.


Agolde is the sister brand of Citizens Of Humanity. Possessing the same attention to detail, but with a vintage inspired aesthetic, when it comes to Agolde. think lots of distressed detailing and 90s silhouettes. The Balloon is one of my favourite jeans for spring. It hits high on the waist with an exaggerated tapered leg for added drama. Pair with a tight vest top to accentuate the shape and play up the retro influences.


Based in LA, but inspired by insouciant Parisian glamour, L’Agence’s denim is my choice for evenings. I adore the Orion jean in a lightweight stretchy fabric to hug the leg's contours, complete with a fine, wet-look coating. With just a slight flare, it's the perfect jean for those who stay loyal to their skinny jeans. There's no need to look elsewhere to complete your look: L'Agences's silk camisoles and Kenzie blazers are perfectly complementary.


This is the second collaboration that fuses Ganni’s Scandi cool with the classic all-American Levi’s aesthetic. Sustainably crafted, designs are constructed from an innovative cottonised hemp fabric, which feels exactly like your super-soft blue jeans, but uses far less water than classic denim. This dress is top of our wishlist, bringing the signature Ganni peter-pan collar (that dominated our winter wardrobes) into spring.


Australian label Zimmermann’s denim capsule is a true extension of their hyper-feminine brand codes. If there’s anything that will make us want to try double denim, it’s the reimagining of the classic Zimmermann ultra-soft Japanese denim pussy-bow blouse. Replete with blouson sleeves, we're pairing ours with a tailored flared jean.


When we think of L.A brand, Reformation, we think of breezy summer dresses, but their super smart new denim range is well worth a mention. Adding to their sustainable credentials, Reformation is pioneering a first-of-it's-kind tracebility for full customer transparency. The new collection uses FibreTrace technology: in short, you’ll be able to scan a tag on your new jeans to view the denim’s entire lifecycle from fibre to production to finished garment. We are particularly fond of the Cynthia jean – the buttery shade is a flattering alternative to stark white.



7 For All Mankind is the A-Lister approved denim of choice. Their new Luxe Vintage capsule collection will make your transition from activewear to denim seamless. Rendered from the softest of denim, which still retains a crisp shape, you’ll be forgiven for feeling as if you’re still in joggers (note: you'll be looking infinitely more put together). We love this overtly 70s style, which pairs perfectly with a platform heel.


Frame has come a long way from it's beginnings as solely a denim brand. Now it's accessories and Ready-To-Wear collections garner as much attention, but it's denim following remains loyal. Frame appreciates finding the right size can be tricky – it varies by brand and style. Thankfully, The One Skinny Jean, now in a cropped iteration for SS21, is a stroke of pure genius. It comes in just two sizes (fitting up to six clasic sizes in one) to truly fit the bill of a timeless wardrobe-investment piece.



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