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Iconic Luxury Hotels' 'Wilde' Card: Mayfair Townhouse

The fifth property from Iconic Luxury Hotels – of Cliveden and Chewton Glen acclaim –, Mayfair Townhouse is something of a ‘Wilde’ card.

A hop, skip, and a jump, from Green Park, the hotel sits within 15 converted Georgian townhouses on Half Moon Street. It’s location is something of a conversation starter, given that Oscar Wilde’s most famous play, The Importance of Being Earnest was set on Half Moon Street. The author himself spent much of his heyday in W1 and the players behind Mayfair Townhouse haven’t missed the opportunity to capitalise on this history.



The Vibe

For city breakers accustomed to country comforts, Mayfair Townhouse offers an in-between space. By all accounts, Mayfair Townhouse is a debonair spot.

Photography by Mel Yates

Photography by Mel Yates

Its dandified surrounds – on entering the lobby you’ll spot Alfie, a life-size peacock encrusted in 25,000 Swarovski crystals by artist Clarita Brinkerhoff – are a real talking point. Art is a key focus at the townhouse, with works curated by Minda Dowling. Taking a leaf out of The Beaumont’s book, Mayfair Townhouse have created a fictitious family called the Renards who lived in the townhouse – a fable (note: the story contains copious of foxes) which guides the hotel’s narrative and art collection.


The Rooms

With 142 rooms and 30 suites, catering to guests’ specific needs is a cinch. Decked out in rich tones, the starting room category is the Cabin Room, a cosy cabin that’s perfect for solo travellers. If you’re looking for something with a little more space, opt for the Classic Rooms, which are more spacious, fitted with king beds and workstations, or the Suites – these have a separate sofa area, which is useful for separating work and play. All rooms are fitted with Hypnos mattresses, complimentary minibars, Chromecast-enabled televisions, and either free-standing tubs or spacious rain showers.


The Little Extras 

While there’s no spa here, the hotel gym is impressive. Kitted out with TechnoGym bikes and treadmills, as well kettlebells and medicine balls, and a selection of free weights, the fitness suite caters to all. For those looking for a little extra, the gym is also home to a Kinesis machine and PT sessions, either on-site or in Green Park (weather permitting), can also be arranged.

Travelling with a dog (weighing 30 pounds or less)? For £50 your canine companion can stay with you; dog bed, bowl, and squeaky toy included.


The Food + Drink

Breakfast is served downstairs in the Club Room from 7-10.30AM. Expect a menu of breakfast regulars – from moreish avocado toast, to comforting porridge, and buttermilk pancakes paired with blueberry compote.

All-day dining is available in the Dandy Bar, located just off the hotel lobby. Open to residents and non-residents alike, the restaurant doesn’t try to compete with neighbouring foodie heavyweights, such as Scott’s or Sexy Fish. Rather, the Dandy Bar’s food menu offers diners a good option for those seeking out a relaxed, quick bite. The roasted cod with spiced aubergine and harissa is lovely and light, while the Mayfair Townhouse burger poses a heartier option. Finish off with the tiramisu – a family recipe passed down from the GM’s family in Turin – for dessert.

Photography by Mel Yates

Photography by Mel Yates

Drinks at the Dandy Bar are mixed up by Pierpaolo Monaco – spot him in his suave, berry-hued velvet jacket. We recommend the Casanova (a blend of sabatini gin, venetian aperitif, lemon, poli grappa, top of prosecco), though a great variety of low- and no-alcohol drinks are also available.


The To-Do List

With its central location, you’re spoilt for choice. For a culture fix head to The Royal Academy or up to Shaftesbury Avenue to catch a West-End show. For shopping, try Bond Street’s boutiques, Fortnums, and beyond. For further inspiration, seek out the concierge – their enviable black book of contacts and suggestions will point you in the right direction.

What to Pack

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