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The Australian Fashion Labels We Love

Australian labels have been making waves in the fashion industry for the past few years, here are a handful of our favourites.

With an idyllic, balmy climate, it is unsurprising that the Australian fashion scene is brimming with great swimwear/resortwear labels, but it is also home to a litany of sleek modern womenswear brands, perfect for summer in the city. Here are 10 of our favourites, so you can seamlessly adopt the easy elegance of the Australians.


1. Posse

 

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Designed in Sydney, and made by artisans in Bali and India, Posse is a slow fashion label making limited-run collections, championing natural fabrics. With a ‘less is more’ design ethos, the signature linen separates are relaxed and paired back, in smart neutral hues to mix-and-match.


2. Alémais

 

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Alémais was born out of the first lockdown, with a mission to blend style and sustainability, whilst supporting local artisans. The signature is joyous prints inspired by nature that adorn cabana shirts, maxi skirts, and flouncy dresses, constructed from lightweight fabrics like cotton and hemp.


3. Aje

 

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Loved by fashion editors and influencers alike, Aje is quickly becoming one of Australia’s most-coveted fashion exports. Designs are unapologetically feminine yet balanced with a cool energy thanks to oversized sleeves, puff-ball hems, and well-placed cut outs.


4. ZIMMERMANN

 

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Founded in Sydney, ZIMMERMANN has become the go-to for fashion insiders jet-setting to the likes of Saint-Tropez, Capri, and the Hamptons. One glance and you know instantly that a piece is by ZIMMERMANN: designs are sophisticated and feminine, with bold floral prints, and are just as appropriate at the beach as they are at city soirées.

5. Bec + Bridge

 

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Bec + Bridge pieces, from their terry-towelling swimwear to silk party dresses, are designed with the female form in mind. Created by women, for women, every piece is designed to flatter, no matter your shape or size.


6. SIR. The Label

 

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Based in Bondi, SIR. leans on its relaxed roots with 7os-inspired silhouettes and cool separates. Think blouson crop tops and sweeping maxi skirts, in a considered palette of browns, reds, and neutrals.


7. Oroton

 

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Founded in Sydney in 1938 as a leather goods brand, Oroton was revitalised by Sophie Holt in 2018, adding ready-to-wear to the mix. Expect contemporary designs, with a utilitarian twist.


8. Matteau

 

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Swimwear and resortwear label, Matteau, is the very definition of ‘chic’. Designs are timelessly elegant, made with high-quality fabrics so product retains its superlative fit year after year. Essentially, you’ll look the most polished guest poolside.


9. Rachel Gilbert

 

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Rachel Gilbert is the perfect choice for weddings this summer, whether you are the bride or a guest. The label specialises in statement occasionwear that plays with colour, proportion, and intricate embroidery.


10. Christopher Esber

 

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In the last couple of years Christopher Esber has very much been put on the global fashion map highlighting his 90s minimalist dresses with sultry cut-outs and midriff flossing, as well as relaxed tailoring and bias-cut skirts.

Image: ZIMMERMANN

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