Get the best of CF straight to your inbox.

Subscribe, sit back, and let your mind travel.

Style Guides

Fashion Shapeshifters: The Names To Know

From pioneering brands to innovative apps, here you’ll discover the fashion shapeshifters making waves in the fashion industry and beyond. Take note.


The Materials Science Innovation

You are likely already familiar with Pangaia; it made a name for itself at the start of the pandemic with its brightly coloured loungewear created using botanical dyes. Fusing nature and science, this materials science company is on a mission to save the environment by creating essential products using innovative tech, and breakthrough bio-engineered materials.


The Fashion Rental Platform

During a honeymoon to her motherland – Rajasthan, India – By Rotation founder Eshita Kabra-Davies witnessed the first-hand effects of textile waste, and immediately knew something had to be done. By Rotation was born in 2019 as the world’s first social fashion rental app. By Rotatation is a community of sharers who can rent, lend, buy, and sell designer fashion directly with each other, and is leading the way for fashion rental apps. It recently celebrated over 40,000 items uploaded on the app, including all of our favourite brands.

Other rental platforms to know: HURR, Selfridges Rental, Rotaro, and My Wardrobe HQ.

Stella McCartney

The Conscious Creator

A pioneer in the fashion world, Stella McCartney continually introduces new and innovative ways to grow as a responsible, honest, and sustainable brand. In 2021 she launched a world first, Mylo™️; Mycelium leather garments and a runway bag, made from a bio-based mushroom material. She also unveiled the Future of Fashion exhibit at COP26, showcasing the limitless possibilities of material innovation. Her brand is the epitome of luxury fashion with a conscious. Look out for her debut skincare line that follows the same ethical principles, available here.


The Fashion Gaming App

DREST is a gaming company that merges the creative worlds of luxury fashion, beauty, and lifestyle with the infinite possibilities of the metaverse. Turning fantasy into reality, DREST uses exclusive real-world events, offering players the chance to exhibit and improve their styling talent using the latest luxury fashion and beauty collections. Over 250 of the world’s top brands are featured in the DREST metaverse, giving players the opportunity to dress some of the biggest supermodels – such as Kate Moss and Irina Shayk – in high jewellery and luxury fashion, from Prada to Cartier. It’s a platform full of possibilities.


The E-Commerce Giant

FARFETCH is one of the fashion shapeshifters that continues to disrupt luxury retail; its online marketplace pushes boundaries with AR technology and tech-enabled stores. Connecting creators, curators, and consumers with over 3,500 brands from around the world, FARFETCH is the global destination for modern luxury shopping. This month they launched the third release of FARFETCH BEAT: a new concept retail-series that introduces exclusive product experiences, as well as progressive voices in fashion and culture, to an international audience – with an exclusive collection from Tekla Fabrics.

Venetia La Manna

The Fair Fashion Campaigner

Venetia La Manna is a broadcaster, slow fashion campaigner, and co-founder of Remember Who Made Them, an organisation helping energise a solidarity economy in fashion. It centres the health and wellbeing of workers over corporate profits. Through her social platforms, podcast, and YouTube channel, Venetia challenges fashion brands who are costing the earth, and calls out retailers on their unethical practices in the fashion supply chain. Her sustainable activism is bringing light to conversations we should be having.

You May Also Like

Any Questions or Tips to add?