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Fashion Trends

Viva Magenta Is Pantone's 2023 Colour Of The Year

This red and pink hybrid promises a year of optimism. Here’s how to incorporate it into your wardrobe.


The January blues may be kicking in, but Viva Magenta is an electric shade ready to dominate fashion. This year is about promoting “strength and bravery”, says Pantone, and this expressive colour is pushing the boundaries for many. With a bold spirit, this mixture of fuchsia and poppy cleverly encapsulates all four seasons and allows you to interpret it as you please – be it a bold dress paired with strappy sandals in the summer, or cosy knitwear and denim in the winter.

Here are the pieces we’re loving for a life in colour this year.



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Photo credit: MASSIMO DUTTI

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