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CF's January Sustainable Edit

Welcome to The Sustainable Edit, Citizen Femme’s new monthly column showcasing the sustainable collectives on our radar.

From fashion brands to restaurants and more, see who’s making a positive change this January.



Founded in London in 2018, this luxury label vows to distribute 90% of its profits between those who make each collection happen and four charities – giving the consumer the opportunity to decide where the funds are donated to. Changing the landscape of fashion by using sustainable practices to create elevated basics, Ninety Percent makes its products from sustainable fibers like organic cotton, recycled polyester and sustainable alternatives to conventional viscose, such as Tencel and EcoVera. Gemma Louise Deeks



Shampoo bars are often touted as the sustainable option for your hair, but they’re known for being messy and not travel-friendly. That’s what Becca Mapes, the founder of Winden, wants to change. Her brand – which also boasts hair accessories made from plant-derived plastics – has launched its debut haircare product. The Signature Solid Shampoo gently cleanses with non-stripping ingredients and its storage case, made from 3D-printed recycled plastic, is designed to be opened with one hand to make it easier in the shower. Plus, the compact is reusable and portable, so it seamlessly fits into your travel beauty routine. Becki Murray



Located in St James’ Market in Mayfair, this sustainably-focused restaurant serves innovative food and carefully sourced ingredients with a waste-less approach to cooking. Founded by three individuals: chefs Jack Croft and William Murray and career entrepreneur James Robson, Fallow fuses conscious culinary creativity with hospitality experience and passion. Growing their own produce onsite and with a dedicated ‘mushroom room’, this contemporary British restaurant is certainly a sustainable success. Gemma Louise Deeks



When it comes to hotels, sustainability is often better practiced by smaller, independent properties than by larger chains – but there are exceptions, and 1Hotels is one them. With 13 hotels already open – mainly in North America but also on the Chinese island of Hainan – and eight more on the horizon, this hotel brand is one to watch. All 1Hotels are LEED certified and all US properties have been carbon neutral since 2018. Other eco-initiatives vary at each property but keep an eye on their soon-to-open Hawaii property which is taking reservations from 15th February 2023, here they’ve reclaimed 144 tons of material destined for landfill and used it as furniture and art. There’s also an early 2023 opening in London’s Mayfair where interiors have been designed using wood and slate reclaimed from across the country. Katie Silcox


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This London-based, female-founded wine importer and retailer is on a mission to demystify the traditionally male-dominated world of fine wine. Founded in June 2020 by sisters Rebecca and Ellena Perry, Emile Wines offers authentic, terroir-driven wines from Burgundy and California’s elite, whilst also championing wines off the beaten track. Much of the portfolio comprises organic and biodynamic wines and all of their growers work towards the philosophy of sustainability, often with a low-interventionist approach. Gemma Louise Deeks

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