We’re celebrating the best of British this month, and what better way than to highlight the home-grown British fashion brands making moves.
With namesake brands such as Burberry reigning supreme for over a century, and luxury houses Alexander McQueen, Stella McCartney and Victoria Beckham paving the way for many years, we want to shine a light on the upcoming British brands to have on your radar, from ready-to-wear to accessories.
Here are 15 to know and shop now.
Harmur
Harmur is a British womenswear brand founded by a mother-daughter-daughter trio, which started as a backless alternative to the conventional low-cut top, made from sand-washed silk. The brand now offers an extended collection of timeless garments, from silk dresses to elegant separates. There is an option for every occasion, with each piece promising a subtle wow factor.
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Rixo
This London-based label was founded by Orlagh McCloskey and Henrietta Rix over a shared love of vintage, and a desire to bridge the gap between unique print and the perfect fit. Renowned for its instantly recognisable vintage-inspired prints and 1930’s silhouettes, Rixo is championing occasion wear globally. With one drop a month, and limited runs per item, it’s a great option for the fashion-conscious among us.
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With Nothing Underneath
Former Vogue stylist and Tatler editor Pip Durell started WNU after altering men’s shirts to wear herself. Inspired by men’s tailoring and quintessential British aesthetic, WNU offers six timeless silhouettes that are a staple in any wardrobe. Sourced sustainably, these shirts are designed to last a lifetime.
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Rejina Pyo
British Fashion Award winner Rejina Pyo founded her London-based label in 2014 and has since become a cult name. Designed to transcend fashion trends, Rejina Pyo focuses on evolving with wearers of the brand, over time. Known for her considered silhouettes, playful details and topstitching, her collections can be described as contemporary, wearable, and effortlessly elegant. She also has a childrenswear collection.
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TOVE
TOVE, founded by Topshop alumni Camille Perry and Holly Wright in 2019, was conceived out of a shared vision of creating a refined wardrobe for the modern woman using the finest quality materials, in a low-impact way. TOVE is intended to be transitional, never restricted to a season, or occasion. Think elevated femininity and distinct silhouettes.
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E.L.V Denim
E.L.V. Denim was founded in Dalston by British stylist Anna Foster, who uses cuts of discarded jeans sourced from UK warehouses to create an entirely new pair. Her zero-waste philosophy and hand-made designs have put sustainability at the forefront of her label, but they don’t compromise on style. Expect boyfriend, flared and straight-leg silhouettes in the label’s signature two-tone.
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DeMellier
Founded in 2017, DeMellier is the London-based handbag brand to carry about town, whether at home or abroad. With a vision of doing things differently, each bag is designed to make women feel empowered whilst made ethically and sustainably, and also gives back by funding vaccines and treatments aimed to save the life of a child in need.
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RAEY
Quiet luxury with a touch of androgyny, RAEY is known for its relaxed, pared-back wardrobe staples for the modern woman. Creative Director Rachael Proud started MATCHES FASHION’s in-house label back in 2015 and boasts high-quality pieces you will keep for years to come, with a strong focus on reducing its environmental and social impact. Look to RAEY for oversized outerwear, everyday basics and simple slip dresses.
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NEOUS
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Olivia Von Halle
Luxury loungewear brand Olivia von Halle is the epitome of decadent evening dressing blurring the lines between boudoir and bar. Putting luxe pyjamas on the fashion map, the brand’s pre and post-partywear have made a name for themselves as after-dark pieces you’ll want to show off, taking inspiration from the iconic pyjamas worn by 1920’s Hollywood stars.
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Evarae
This British swimwear and resort wear label was founded in 2016 as a love letter to the ocean – founder Georgia Thompson named the brand after her family’s boat, where she spent her childhood summers. The high-quality fabrics are essential for globe trotters looking for ever-lasting pieces.
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16Arlington
Designed for your party wardrobe and defined by high-octane glamour, this London-based womenswear brand has the perfect synergy of minimalism and maximalism. Synonymous with feather detailing, their love of exuberance is evident throughout their collections whilst still remaining polished.
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VARLEY
With a love of movement and a passion for creating timeless, modern pieces to suit the multifaceted lives of women, Varley founder Lara Mead takes inspiration from the elegance of London and the laidback lifestyle of Los Angeles. With a flair of making athleisure look polished, Varley’s activewear and loungewear will seamlessly transition into your everyday wardrobe.
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NENSI DOJAKA
LVMH Prize Winner Nensi Dojaka founded her eponymous label in 2017 while studying at the London College of Fashion. She aims to empower women through bold, feminine pieces by combining quality fabrics, bold cutouts and lingerie-inspired silhouettes – her instantly recognisable sheer and deconstructed designs are popular with A-listers on the red carpet.
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MÉTIER
Melissa Morris wanted to create elegant solutions to modern problems faced as a frequent flyer and Métier was the answer. Based in London, Melissa has always had her own idea of what luxury should be: aspirational yet relatable, timeless but of the moment, and her exceptional bags – suited for travel and every day – are anchored by timelessness and purposeful design.
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Image credit: With Nothing Underneath
Contributed to by Lauren O’Donoghue.
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