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Arts + Lifestyle

The Most Exciting Fashion Launches This Week

As the autumn season kicks off, anticipated launches are getting us in the spirit of the new season.

From the fashion brand with a new identity, to an exciting flagship store in Marylebone and a designer swimwear collab, these are the brands that caught our Fashion Editor’s eye this week.

1. HUSH 2.0

British fashion brand HUSH is dedicated to laid-back style, inspired by the Aussie attitude of founder Mandy Watkins, and the energy of its hometown, London. Launching 20 years ago, the brand is proud to announce its new look this season and introduce HUSH’s relaxed style and easy-going approach to life to new generations of women. The new campaign ‘A Moment in Hush’ showcases the brand’s DNA reimagined, with a collection of cool, contemporary pieces suited to the everyday wardrobe.

2. FRAME’s new flagship

Californian fashion brand FRAME has announced the launch of their second UK store and new London Flagship in Marylebone Village. Recognized globally with fourteen stores in North America, London is the start of their European expansion and the opening of this new retail space reflects the brand’s synergy between high fashion, art and design. Inspired by their LA home through materials and treatment of light but also taking cues from their European roots, they have joined forces with French architects, FB Studio, by sourcing artwork and highly collectable pieces of design to craft an environment akin to a gallery for the next era of FRAME’s collections, and co-founder Erik Torstensson has used AI technology to create one-of-a-kind objects for the space.

FRAME Marylebone, 94 Marylebone High Street, London, W1U 4RG

3. Gianvito Rossi’s debut bag

Italian shoe designer Gianvito Rossi has marked his entrance into handbags with the brand’s first style, the Vali bag, which was inspired by the designer’s personal suitcase used to carry his precious footwear creations around the world. Available exclusively at NET-A-PORTER in Rossi’s signature Cipria pink, black, off-white, and violet, his well-known passion: the pursuit of perfection through minimalism and quality, has resulted in elevated Italian savoir-faire much like the shoes he is known for.

4. Ganni x 66°NORTH

Cold winter weather is incoming, and just in time is this collaboration between Copenhagen-based fashion brand GANNI and Icelandic heritage brand 66°NORTH. The collection of stylish, high-performance outerwear marries practicality with playfulness and was designed for the adventurer, with styles are made from lightweight, breathable and waterproof, recycled Gore-tex fabric that has wind-stopping qualities perfect for temperamental weather conditions.

5. Hunza G x Helena Christensen

For those swapping cold countryside breaks for sandy shores, Hunza G‘s latest collaboration with iconic 90’s supermodel Helena Christensen has dropped in time for winter sun. Six styles showcase Hunza G’s signature crinkle stretch fabric in a limited-edition lavender and white striped colourway, specially curated by Helena Christensen and Hunza G co-founder and creative director Georgiana Huddart, who were inspired by the versatility of resort wear. To the beach and beyond.

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Lead image: HUSH

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