Discover our favourite North American beauty brands, as we celebrate beauty’s global and regional inspirations.
The United States is a hub for skincare, makeup, fragrance and haircare brands, providing a massive source of beauty innovations, powered by big and small corporations alike. However, Latinx beauty, especially from Mexico (via some crossover with South America) and the Caribbean also form part of this beauty-focused continent, offering solutions for the widest range of beauty needs and goals.
From Rihanna’s Fenty Beauty that transformed the diversity of our makeup bags, to the Cerave cleanser that won’t stop selling out due to digital hype, this is a continent that will supercharge your beauty routine with lots of new innovations hitting the shelves every year.
Read on to discover the best Northern American beauty brands that the CF team have tried, loved, and recommend.
North American makeup brands are responsible for some of the biggest trends and developments of the past few decades. From new-age tools and more inclusive shade ranges, to novel product categories, these companies have made it easier and more accessible to be both creative and natural-looking with your cosmetics. There are plenty to choose from, but these are the brands making a big splash on the global stage.
From classic brands that can be credited with helping kick-start the global beauty industry, to the newer products that are conquering our imaginations via social media, the North American skincare offering really does have the power to transform our routines. You can discover gentle cleansers to start the whole process off thoroughly, all the way through to the serums and creams that contain the latest trending actives. There’s something for all skin types and goals here.
Beautiful, healthy hair for all hair types – from poker-straight to afro – that’s the aim of the continuingly-growing haircare market in North America. African American founders are leading the way in ensuring that coilier hair types are not missed out of the narrative, and showing the rest of the world how it is done in the process. Collectively too, there is a focus on caring for and working with your natural texture to keep it in its best possible condition.
Whatever kind of fragrance tends to be your signature spritz, you’re bound to find something to excite your senses within North America’s fragrant offering. It includes multi-award-winning cult classics that continue to delight on the world stage, to smaller niche brands that have broken through in a big way, changing how the fragrance industry operates. Discover our favourites below.
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