From French favourites to Scandi staples, these are the European fashion brands loved by the style set.
We love championing the best of British brands but, as we sign-off celebrating the best of Europe this month, this is our round-up of European labels favoured by fashion editors. Bookmark for the new season.
Sézane
Born in Paris, this French favourite is a staple in wardrobes across the globe. One of the first fashion brands to receive B Corp certification, this sustainable brand focuses on high-quality pieces you can wear forever, while being kind to the environment. Known for their extensive knitwear selections and nostalgic, vintage-inspired designs, we’ll be championing last year’s sell out suede jacket again this season.
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Almada Label
Finnish fashion duo Alexa Dagmar and Linda Juhola launched their everyday luxury knitwear brand, Almada Label, over three years ago, and it is now a go-to for high-quality, attainable wardrobe staples. Designed in Helsinki and consciously produced in Portugal and Mongolia, their sustainability credentials are matched with effortless simplicity and a timeless touch – their less-is-more philosophy has won the hearts of minimalists worldwide. Read Alexa and Linda’s insider guide to Helsinki here.
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By Malene Birger
This Danish label was founded by Malene Birger before starting a new chapter in 2020 with creative director Maja Dixdotter. The label offers chic Scandinavian pieces with a subtle bohemian edge, offering compelling wardrobe staples for modern, multi-faceted women. Feminine details, quality fabrics and a neutral colour palette solidifies everything you know about Scandinavian minimalism, while exuding contemporary superiority.
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ROTATE
Danish influencers Jeanette Madsen and Thora Valdimars are the dynamic duo behind Copenhagen-based brand ROTATE, a ready-to-wear label known for its playful, everyday glamour. Characterised by their 80s-inspired dresses, the duo design pieces they dream of having in their own wardrobe, with bold prints and silhouettes at the helm of their collections. ROTATE continue to deliver modern collections for women who love to stand out and have fun with their style.
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GANNI
GANNI – now a household name – has redefined Scandinavian style with its bold personality ever since husband-and-wife duo Nicolaj and Ditte Reffstrup took over in 2009. Reflecting the laid-back attitude of Copenhagen itself with relaxed designs infused with confidence, their iconic leopard print and oversized silhouettes are instantly recognisable – and loved by the industries biggest tastemakers. Fun and effortlessly cool, GANNI is about celebrating individual style and having fun as you get dressed.
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Toteme
This Swedish label is loved by fashion editors across the globe, thanks to its signature uniform of sophisticated separates designed to blend into your daily wardrobe. Their minimal aesthetic and refined designs ground a Scandi sensibility perfect for the working woman, with chic tailoring at the forefront of their collections and impeccable outerwear pieces that you’ll layer over everything.
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Blazé Milano
Founded by three Italian fashion editors who met working at Elle Italia, Blazé Milano pays homage to the history of the blazer and its universal symbol of power. The trios’ timeless, impeccably crafted blazers and jackets are forever wardrobe pieces designed to be worn day-to-night, with reimagined silhouettes and classic cuts your workwear wardrobe will thank you for.
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Stine Goya
Stine Goya founded her eponymous contemporary fashion label in Copenhagen in 2006, and it quickly evolved from humble beginnings to an international label. A favourite amongst fashion’s maximalist crowd, Goya’s kaleidoscopic prints and colour have gained a cult following, and her eclectic style is recognised amongst the style set. Inspired by art and the spirit of self expression, her design ethos is rooted in empowerment – which her clothes bring to their wearer.
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Magda Butrym
Polish fashion designer Magda Butrym has created a contemporary vision of romanticism in fashion. Her sexy-yet-elegant designs are made by independent artisans across Poland, and boast high-quality fabrics and impeccable cuts. Signature flower detailing stands proud on dresses and tops, and the details on her evening wear perfect an elevated wardrobe for special occasions.
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Image credit: Sézane
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