As we dive head first into London Fashion Week, what better way to celebrate than to highlight the home-grown British fashion brands making moves.
With namesake brands such as Burberry reigning supreme for over a century, and luxury houses Alexander McQueen, Stella McCartney and Victoria Beckham paving the way for many years, we want to shine a light on the upcoming British brands to have on your radar, from ready-to-wear to accessories.
Here are 14 to know and shop now.
KITRI
Haeni Kim created her London-based brand in 2017 out of frustration of not being able to find unique, quality fashion without breaking the bank. Her playful, feminine pieces are perfectly suited for confident women looking for special pieces to express their personalities at a reasonable price. Her vibrant printed dresses are her signature.
View this post on Instagram
Rixo
This London-based label was founded by Orlagh McCloskey and Henrietta Rix over a shared love of vintage, and a desire to bridge the gap between unique print and the perfect fit. Renowned for its instantly recognisable vintage-inspired prints and 1930’s silhouettes, Rixo is championing occasionwear globally. With one drop a month and limited runs per item, it’s a great option for the fashion-conscious among us.
View this post on Instagram
With Nothing Underneath
Former Vogue stylist and Tatler editor Pip Durell started WNU after altering men’s shirts to wear herself. Inspired by men’s tailoring and quintessential British aesthetic, WNU offers six timeless silhouettes that are a staple in any wardrobe. Sourced sustainably, these shirts are designed to last a lifetime.
View this post on Instagram
Rejina Pyo
British Fashion Award winner Rejina Pyo founded her London-based label in 2014 and has since become a cult name. Designed to transcend fashion trends, Rejina Pyo focuses on evolving with wearers of the brand, over time. Known for her considered silhouettes, playful details and topstitching, her collections can be described as contemporary, wearable, and effortlessly elegant. She also has a childrenswear collection.
View this post on Instagram
TOVE
TOVE, founded by Topshop alumni Camille Perry and Holly Wright in 2019, was conceived out of a shared vision of creating a refined wardrobe for the modern woman using the finest quality materials, in a low-impact way. TOVE is intended to be transitional, never restricted to a season or occasion. Think elevated femininity and distinct silhouettes.
View this post on Instagram
E.L.V Denim
E.L.V. Denim was founded in Dalston by British stylist Anna Foster, who uses cuts of discarded jeans sourced from UK warehouses to create an entirely new pair. Her zero-waste philosophy and hand-made designs have put sustainability at the forefront of her label, but they don’t compromise on style. Expect boyfriend, flared and straight-leg silhouettes in the label’s signature two-tone.
View this post on Instagram
DeMellier
Founded in 2017, DeMellier is the London-based handbag brand to carry about town, whether at home or abroad. With a vision of doing things differently, each bag is designed to make women feel empowered whilst made ethically and sustainably, and also gives back by funding vaccines and treatments aimed to save the life of a child in need.
View this post on Instagram
NEOUS
View this post on Instagram
Olivia Von Halle
Luxury loungewear brand Olivia von Halle is the epitome of decadent evening dressing blurring the lines between boudoir and bar. Putting luxe pyjamas on the fashion map, the brand’s pre and post-partywear have made a name for themselves as after-dark pieces you’ll want to show off, taking inspiration from the iconic pyjamas worn by 1920’s Hollywood stars.
View this post on Instagram
Evarae
This British swimwear and resort wear label was founded in 2016 as a love letter to the ocean – founder Georgia Thompson named the brand after her family’s boat, where she spent her childhood summers. The high-quality fabrics are essential for globetrotters looking for ever-lasting pieces.
View this post on Instagram
16Arlington
Designed for your party wardrobe and defined by high-octane glamour, this London-based womenswear brand has the perfect synergy of minimalism and maximalism. Synonymous with feather detailing, their love of exuberance is evident throughout their collections whilst still remaining polished.
View this post on Instagram
VARLEY
With a love of movement and a passion for creating timeless, modern pieces to suit the multifaceted lives of women, Varley founder Lara Mead takes inspiration from the elegance of London and the laidback lifestyle of Los Angeles. With a flair of making athleisure look polished, Varley’s activewear and loungewear will seamlessly transition into your everyday wardrobe.
View this post on Instagram
NENSI DOJAKA
LVMH Prize Winner Nensi Dojaka founded her eponymous label in 2017 while studying at the London College of Fashion. She aims to empower women through bold, feminine pieces by combining quality fabrics, bold cutouts and lingerie-inspired silhouettes – her instantly recognisable sheer and deconstructed designs are popular with A-listers on the red carpet.
View this post on Instagram
MÉTIER
Melissa Morris wanted to create elegant solutions to modern problems faced as a frequent flyer and Métier was the answer. Based in London, Melissa has always had her own idea of what luxury should be: aspirational yet relatable, timeless but of the moment, and her exceptional bags – suited for travel and everyday – are anchored by timelessness and purposeful design.
View this post on Instagram
Image credit: DEMELLIER
We may earn a commission if you buy something from any affiliate links on our site.
Any Questions or Tips to add?