Refined and timeless, LIÉ STUDIO craft jewellery and leather accessories that are now staples in wardrobes around the world.
Former fashion models and twinfluencers Amalie and Cecilie Moosgaard launched their accessories brand LIÉ STUDIO in 2021 and, since then, have built an international, multi-million euro business available to shop globally on NET-Á-PORTER.
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The brand is about beautifully editing out excess, instead designing necklaces, bracelets, earrings, purses, belts, and bags that are an artful addition to any collection, to wear and rewear in both our daily uniforms and for special occasions.
We sat down with Amalie and Cecilie to chat about their design inspirations, their new store opening in Copenhagen, where they love to eat, drink and shop in the Danish capital, and what’s next for LIÉ STUDIO.
How was LIÉ STUDIO born?
LIÉ STUDIO was established in November 2021 with the vision of creating essential accessory staples that can be worn repeatedly for any occasion. Initially focused on jewellery, our aim was to create pieces that effortlessly blend into any wardrobe. Since then, we have expanded into leather goods and are continuously developing additional product categories as LIÉ STUDIO grows.
How did you find yourself in the creative industry?
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We’ve been in the industry for many years, initially working as models and collaborating with a wide range of talented creatives while traveling the world. Now, as influencers and spectators, it feels like a funny full-circle moment to have experienced both being on and off stage.
Any fun anecdotes and highlights from your career so far?
One of the most remarkable experiences has been observing how we stand out in our everyday outfits among the extravagant fashion crowd during events like Fashion Week. Arriving in our day-to-day attire, looking as we would at our office, has become an ongoing highlight. Feeling confident and self-assured in our daily uniform is so important to us, and something we aim to reflect in our designs at LIÉ STUDIO. We want our customers to experience that same feeling of confidence and self-assurance when they add our products into their own wardrobes.
What sparked your interest in jewellery?
Jewellery is the best accessory for elevating an outfit. It offers the ability to easily transform a basic look from one occasion to another. As people who prefer simple dressing, this factor was crucial when we decided which cornerstones to build LIÉ STUDIO upon.
What is your design philosophy?
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We envision modern classics designed with intention, versatility, and uncompromising quality. Each piece is meticulously crafted to stand the test of time, and every collection is intended to serve as true staples, season after season.
What or who is your biggest design inspiration?
We find much of our inspiration in our surroundings and daily lives in Copenhagen – our travels, the people we surround ourselves with, and the effortless nature of day-to-day life. Additionally, exploring marketplaces and auctions – those niche vintage finds – are a huge source of inspiration for us. On a personal level, Carolyn Bessette-Kennedy will forever be a style icon.
Tell us about your creative process…
When designing our collections, we bring a lot of creative ideas to the table which, together with our in-house designer and purchaser, transform to reality. While we have a background in business, having the expertise of others in design is crucial to our process.
Does travelling influence your designs and aesthetics?
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Absolutely! We often travel to New York, Italy and France, which all inspire us. Travelling and being in new surroundings gives us new perspectives.
What are your workplace essentials?
We always have our LIÉ STUDIO Charlie Clutch laying around with several different tinted lip balms, a classic simple hair clip, a cashmere sweater and a good playlist.
We love how in tune with each other your styles are. How would you describe your overall aesthetic?
Classic, timeless, effortless.
What’s your go-to uniform?
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Jeans, tank tops, shirts, blazers, earrings, and a pair of kitten heels or ballet flats. Good coats are key items in our wardrobes too!
Are you early birds or night owls?
We’re not natural early birds, probably more like forced early birds – if we could, we’d stay in bed a bit longer. Ideally, we start the day with a morning workout at 7am. We both enjoy power reformer, though Amalie often swaps it out for a run. After a quick shower, it’s time for the usual bike ride to work, often grabbing a bun with butter and cheese or skyr with granola along the way. By 9am we clock in, greet the team, and get to work, always with a quick catch-up over a black coffee in the kitchen. For the two of us, we’re definitely most productive in the morning and afternoon, which makes sense since we’re usually in meetings around midday.
You’ve just opened your flagship store in Copenhagen (and we’re desperate to visit). Tell us about it…
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Thank you so much for your kind words! Our flagship store is the first physical embodiment of the LIÉ STUDIO universe, which is why it was so important to us that the brand’s ethos and the essence of our collections were well represented, reflecting our strong digital presence. It was crucial that the space shouldn’t feel like a typical retail space but rather like a welcoming home, echoing our own private living spaces. Together with our architect and his deep expertise, we’ve created a space that is inviting, elegant, and truly reflective of our brand and design philosophy.
Favourite spots to enjoy a work-day lunch in Copenhagen?
Beau Marché, conveniently located right next to our office, does the best chèvre chaud salad in town. But most of the time, we head down to a sandwich shop called Dællekatessen, which has our hearts. We always end up hanging out on the street with our colleagues – and everyone else who’s out to grab lunch. It has this wonderful, everyday deli vibe.
Where do you meet friends for dinner or drinks in Copenhagen?
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We love Rosforth, Palæ Bar, and Ved Stranden 10 by the canals for an after-work get-together. For dinner, you can’t go wrong with Italian spots such as Piola Pastificio, Italo Disco, or Mangia. However, there are so many great restaurants around town that it’s hard to pick favourites!
Where do you go in Copenhagen to find inspiration?
In the streets. We love the everyday lifestyle of Copenhagen and find so much inspiration from the people we see daily, whether during the morning bike commute, the afternoon stroll to the grocery store, or from those who visit our store at Vognmagergade 9. Copenhagen has some great people-watching spots. A few honourable mentions include Litauens Plads, Rantzausgade, Stefansgade, and Værnedamsvej.
Where are your favourite places to shop in Copenhagen?
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We both love IBlameLulu for vintage browsing, and nué, a multi-brand store with an excellent selection. Additionally, our neighbors on Vognmagergade – Tekla and Louise Roe – are great shops to swing by. Mark Tan and Skall Studio on Store Strandstræde are also visually pleasing and offer wonderful pieces for your wardrobe. If we’re shopping for the men in our lives, we recommend Goods, Another Aspect, or Grocery.
You’ve recently launched LIÉ Leather. Tell us more! Why leather?
Leather felt like a natural first step in positioning LIÉ STUDIO as an essential accessory brand beyond jewellery. Leather goods have always been part of our daily uniform, so we wanted to create the perfect everyday staples that are versatile and effortlessly wearable from day to night. In our first drop, we launched a tote, a clutch, a wallet, and a keyring in three classic colourways, each complemented by silver or gold hardware that pairs well with our jewellery collections. We also have an upcoming collection in the pipeline that will merge these two categories, and we’re excited to share it with everyone soon!
What else are you working on right now?
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A lot of exciting things are happening at LIÉ at the moment. Besides expanding our categories, we are expanding markets and doing our best to be present consistently in our key markets, which means we are currently working on pop-ups with different wholesalers around the globe.
How do you prioritise and include sustainable practices at LIÉ STUDIO?
We are continually expanding our knowledge of the products we produce and their environmental impacts. Through comprehensive research and careful selection of manufacturers, we always strive to avoid unsustainable and unhealthy suppliers that could jeopardise the welfare of our employees and customers, as well as the quality and longevity of our products.
Best advice you’ve ever received?
The advice we would also give to others starting a brand for the first time: stay true to your own brand and strategy, be authentic and don’t get influenced by others. Stick to your gut feeling when in doubt. It may sound cliché, but it’s true and has worked for us!
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Any Questions or Tips to add?