Technology is reshaping fashion, and making breakthrough changes in how we buy clothes.
Including speedy shopping delivery, fashion rental platforms, AI wardrobe organisers and a community-based content app, discover the fashion shapeshifters making waves in the tech industry and beyond.
The 90-Minute Delivery NIFT
Simone and Roxanne Oloman created the Need It For Tonight (NIFT) app to conquer their frustration with flawed delivery services in London when shopping. Their mission was to create the ultimate on-demand clothing delivery app, with NIFT being a marketplace for people to shop clothes delivered in as little as 30-90 minutes. Featuring real-time order tracking, from purchase to door-front, the app ensures no missed deliveries and no environmentally unfriendly redeliveries. Home to some of London’s best brands and boutiques, customers have quick access to brands like Ganni, Farm Rio, Rixo, Gucci, Jacquemus, Jimmy Choo, Miu Miu, Prada and more.
The Fashion Rental Platform By Rotation
During a honeymoon to her home country – India – By Rotation founder Eshita Kabra-Davies witnessed the first-hand effects of textile waste, and immediately knew something had to be done. By Rotation was born in 2019 as the world’s first social fashion rental app. With a growing community of sharers who can rent, lend, buy, and sell designer fashion directly with each other, this app is leading the way for fashion rentals. It recently celebrated over 40,000 items uploaded onto the app, including all of our favourite brands. Other rental platforms to know: HURR, Selfridges Rental, Loan The Look, and My Wardrobe HQ.
The Wardrobe Organiser SAVE YOUR WARDROBE
Encouraging you to buy less and make the most of what you already have, Save Your Wardrobe allows you to build your wardrobe digitally, using AI-powered technology so you can see everything via an app on your phone. You’ll discover pieces you’d forgotten about, put new outfits together and resist impulse buys. A genius initiative for serial shoppers. They also have eco-friendly services to upcycle and extend the life of your garments including dry cleaning, repairs and more.
The Fashion Gaming App DREST
DREST is a gaming company that merges the creative worlds of luxury fashion, beauty and lifestyle with the infinite possibilities of the metaverse. Turning fantasy into reality, DREST uses exclusive real-world events, and offers players the chance to exhibit and improve their styling talent using the latest luxury fashion and beauty collections. Over 250 of the world’s top brands are featured in the DREST metaverse, giving players the opportunity to dress some of the biggest supermodels – such as Kate Moss and Irina Shayk – in high jewellery and luxury fashion, from Prada to Cartier. It’s a platform full of possibilities.
The E-Commerce Giant FARFETCH
FARFETCH is a leading fashion shapeshifter that continues to disrupt luxury retail; its online marketplace pushes boundaries with AR technology and tech-enabled stores. Connecting creators, curators and consumers with over 3,500 brands from around the world, via both its desktop site and app, FARFETCH is the global destination for modern luxury shopping.
The Community App LTK
LTK is a global technology platform empowering the world’s premium lifestyle creators to be as economically successful as possible. Built by a creator, for creators, LTK is a one-stop destination that puts creators in business, recognising that people are 3.5 times more likely to buy from an individual. Members upload their images and tag the appropriate (or similar) items for followers to shop. This content then gets added to the LikeToKnow.it app so shoppers can easily browse and shop from their favourite style influencers.
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