Sheherazade Goldsmith, Creative Director of London-based fine-jewellery brand Loquet, has redefined the concept of keepsakes with her modern day lockets.
Celebrating over a decade of creating jewellery to mark big and small moments in life, her designs are made in solid gold, with diamonds and sparkling gemstones that say a thousand words: whether that’s a love letter, a memory, a birthday present or the birth of a child.
With the ability to tell your own unique story through her delicately created charms, we sat down with Sheherazade to find out more about her story and interests, including what first sparked her interest in jewellery design, her inspirational heroines and her most important business lesson learnt to date.
Describe your workspace…
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Identify something in your workspace that’s special to you…
What are your workplace essentials?
What time of day are you at your most creative?
Work takes you most frequently to..
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What’s your go-to lunch order?
Hot smoked salmon.
What is the most rewarding part of the job?
Talking to our customers. I love hearing the stories behind the charms they curate for their lockets. It reminds me that each and every one of us has a story, and although our experiences all differ, our emotions are all the same.
And the most challenging?
The cost of Gold.
What did you study in school or university?
English Literature was my favourite subject.
What was your first job?
I was Mrs Burnstein’s PA, the owner of Browns. She was an incredible woman with a unique sense of style and was famous for spotting the most talented designers before they were known. She was responsible for launching John Galliano, amongst many others. It was a time when independent stores had a philosophy; it wasn’t just about sales, and hers was supporting new talent.
What first sparked your interest in jewellery design?
My uncle is a jeweller. He started on Portobello Road and then moved to Grays Antiques in Mayfair – it’s still the best place in the world to find antique jewellery. I would often pull up a stool at his counter and marvel at all the bits and pieces that weren’t on display, hidden in a box, wrapped in a kitchen towel. He was well known for having some of the finest pieces of vintage Cartier, Van Cleef & Arpels and Tiffany & Co. But the bits I loved most were unbranded. Victorian treasures that had a multi-purpose, with hidden messages.
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What were some hurdles you had to overcome in the early days of starting Loquet?
What’s the most important business lesson you’ve learned?
Quality and integrity is everything. You cannot build something you don’t believe in.
The best advice you’ve ever received?
Do one thing and be the best there is at what you do.
What’s next for Loquet?
It’s been an incredibly exciting couple of years for Loquet as we have been busy designing an entirely new collection. With that, we opened a new store and redesigned our website. There isn’t an area in the business that hasn’t been turned on its head. The most significant change is in the design of our charms, which have grown in size so we could add more details and sit them side by side; essentially, they stack, so every one of your charms is visible from within your locket. The lockets have all had subtle design tweaks to accommodate the new charms. The result is a deliberately simple experience that allows the sophistication of our jewellery to take centre stage: every piece is a celebration of life, whether it’s empowering personal transformation or imbuing meaning into material.
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