Any hotel stay tends to involve fluffy bath towels, seriously soft bed linen and heavenly smelling bathroom products – but what if you could recreate that magical feeling back home too?
Hotel merch isn’t new, but it is becoming increasingly aspirational. We’re all keen to cling onto that holiday feeling, regardless of whether we’ve been to the place or not. Today, you’re as likely to see someone brandishing an Il Pellicano canvas in affluent corners of London as you are on the Amalfi Coast. It’s an ‘if-you-know-you-know’ quiet-style boast.
From fluffy robes and stripy beach towels to designer brand collabs and luxury toiletries, take home sought-after souvenirs that you’ll actually use. No fridge magnets included.
These are our most loved for 2025.
Chateau Marmont, Los Angeles, USA
One of the most legendary hotels in the world, Chateau Marmont in Los Angeles has hosted the great and good of Hollywood, from Johnny Depp and Kate Moss to F. Scott Fitzgerald and Katharine Hepburn. This fabled institution has housed more wild parties, clandestine affairs and debauchery than imaginable, and still remains the place to be seen in. Its merch has reached cult status – its online shop offers a small selection of T-shirts featuring its scripted name, along with candles, books and key chains.
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The Carlyle, New York, USA
For a hotel with true New York spirit, few can better The Carlyle. An Upper East Side dream, its visitors have included presidents, royalty and Hollywood stars. Today, its influence can be felt far beyond the Big Apple thanks to its thoughtful, well-curated store. Its IRL boutique and ecommmerce platform delivers stylish collaborations, most recently with Olivia von Halle who has created a desirable travel capsule, starring a pyjama set printed with motifs inspired by the hotel itself. Its ongoing partnership with Sporty & Rich is equally sought-after, and its branded baseball caps hard to resist.
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Soho House, Global
Soho House’s home brand was born when guests began asking if they could buy their favourite pieces from their Houses. Offering a modern, relaxed way of living, guests – or indeed, anyone – can snap up the brand’s iconic robes (ideal for cosy weekends) or pool towels (essential for your summer trips). Or take it one step further and recreate your own Soho Home using the brand’s stylish interiors on offer. Think furniture, lighting, candles and glassware. Luxurious quality and stylish designs, this hotel merchandise has become a mainstay in the home of every discerning traveller.
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Ritz Paris, Paris, France
This chic French hotel first collaborated with fashion label Frame back in 2021, and their collaboration is ongoing. Fusing Frame’s cult-American aesthetic with the French elegance of the Ritz Paris, the collection features elevated loungewear staples: American classics with the ‘je ne sais quoi’ of Paris. Whether you are staying at the Ritz, or not, you can buy into the fantasy of the Parisienne experience through the well-curated collection. Our favourites include the embroidered cap and cashmere sweater.
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Aman, Global
Best known for high-end, luxury retreats, the Aman group’s collection of goods for guests to shop range from fashion and wellness to beauty and homeware, each elegant piece allowing you to not only buy into the Aman way of life, but to bring it into your home too. Their sustainable yoga mat and Radiance Face Cream are both on our wishlist, as are their candles, fragrances and credit card holders… Browse the full collection at all Aman hotels or via their online shop.
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Ace Hotel, Global
Ace Hotel’s reputation as a young and stylish hotspot is reflected through their offering of hotel merch. From logo-embroidered T-shirts to cool blankets and alternative robes, the hotel has collaborated with young artists and designers on a collection to match the contemporary vibe of the hotel. This is an opportunity to buy into the fashionable lifestyle so native to the brand.
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Palm Heights, Grand Cayman, Caribbean
Located on Grand Cayman island, Palm Heights has merchandise guaranteed to transport you to the tropics, even when back on home turf. They have a collection of their own branded merch – from pool slides and towels to beach bags in a colourful mix of bright yellows and oranges – matching the tropical vibe of the hotel, as well as collaborative pieces from stylish names such as Tekla, Bode and Christopher John Rogers.
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Grand Hotel Tremezzo, Lake Como, Italy
Be transported to the magical lakes of Italy from your sofa with Grand Hotel Tremezzo’s collection of luxury accessories. The Sense of Lake collection promises a magical journey that will continue long after you leave, with souvenirs embodying the elegant and timeless charm of Lake Como. Exclusive Bric carry-on luggage and logo-branded tote bags in the hotel’s recognisable orange shade are part of their luxury promise, and each item is carefully designed and produced by local Italian artisans.
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The Standard, Global
The Standard is known for cool, design-led outposts, so you can expect kitsch goodies, logo ready-to-wear and contemporary homeware from the brand’s line of merchandise. Pasta pool floats, silk eye masks, salt and pepper shakers and summer tote bags all make a feature in a mega line-up of goodies. Guests have the opportunity to purchase the bath and body products, bed sheets, pillows and even the mattresses while at the hotels, but you can find them online too.
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Four Seasons, Global
One of the most luxurious hotel groups in the world, it’s only fitting their merchandise is just as indulgent. The Four Seasons collection, designed for home and travels, is sophisticated and effortlessly chic. An artisanal range of travel accessories takes centre stage: the Bowler bag – constructed from Italian leather and organic cotton – evokes the spirit of the 1960’s tennis court and is available alongside travel essentials such as laptop cases and passport holders. You’ll also find soft bath robes and towels, fluffy duvet covers, silk pillow cases and cashmere throws – each contributing to a welcome slice of five-star hotel luxury at home.
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Any Questions or Tips to add?