What is the most iconic slogan you’ve heard, and likely used in your own conversations? The story of the woman behind the creation of this iconic mantra is out on Amazon Prime, an ideal catch this women’s month.
Treat and celebrate mum with this new personalised selection of gifts, Dubai adds another iconic property to its holiday offering, and Golden Goose fans, visit this slice of Venice in Selfridges now. This is what we’re loving in this week’s Citizen Femme hotlist.
WATCH THIS The Final Copy of Ilon Specht
“Because I’m Worth It,’’ L’Oreal’s most universal mantra, has been its cornerstone for more than fifty years, and one of the most enduring brand slogans in marketing history. The complicated origin story of the iconic phrase was largely unknown until a 2024 short film shed light on the woman behind the words. That unsung trailblazer was copywriter Ilon Specht, one of few women working for the advertising agency McCann (then Mcann Erickson) in the ‘60s and ‘70s. She was only 23 when she boldly challenged the norms of her time and was the first in advertising to champion a woman’s self-worth. From two-time Oscar® winner Ben Proudfoot comes “The Final Copy of Ilon Specht”, a short documentary paying tribute to the creative genius behind this slogan and the woman who conceived it – an intimate deathbed account of Specht and a four-word feminist manifesto that, against all odds, changed advertising forever.
EAT HERE Bar Douro's Guest Chef Series
Bar Douro, the home of Portuguese food and wine in London, announces the return of its Guest Chef Series, kicking off this week. Diners can indulge in a carefully curated five-course menu at Bar Douro London Bridge. Plus, you can pair it with five Portuguese wines, supplied by specialist Portuguese importer and Decanter’s Best Portuguese retailer of the year, Festa Wine. Bar Douro’s award-winning cellar list and drinks menu will also be available. The 2025 lineup highlights some of Portugal’s most exciting chefs and restaurants, featuring André Cruz of Feitoria who leads the Michelin-starred Feitoria Restaurant, creating innovative menus inspired by nature, sustainability, and local produce (18 March). Nuno Castro of Fava Tonka who sparked a revolution in vegetarian cuisine in Portugal (8 April). His well-executed, plant-based approach, using seasonal local ingredients and achieving near-zero waste, has made Fava Tonka one of Portugal’s most exciting new restaurants. Zé Paulo Rocha of O Velho Eurico is celebrated for its bold flavours and homage to traditional dishes (20 May), and Miguel Azavedo Peres of Pig Meu who melds authentic Portuguese flavours with a focus on nose-to-tail dining (17 June).
TREAT MUM TO THIS Loquet
Inspired by the London jewellery designer’s childhood memories of visiting a pick ‘n’ mix sweet shop near her grandmother’s house in west London, British environmentalist and columnist Sheherazade Goldsmith founded Loquet. Striking the perfect balance between personal and sentimental, every piece tells a story, with the possibility to combine within each locket a multitude of meaningful charms which express the alchemy of experience. From an initial or a birthstone, to a flower or a word, endless combinations mean that each ring, bracelet or necklace is a deeply personal love letter coded in charms. The brand’s signature pendant reimagines the Victorian locket as a clear sapphire crystal vessel that can be opened and filled with an assortment of miniature sweet-like charms, from birthstones and bejewelled clovers to cheery rainbows and lollipops. For mother’s day, Loquet have launched a MAMA, MOM and MUM charm in yellow gold and diamonds along with a matching charm bracelet and new gift sets. Designed to celebrate mum in the most personal possible way, this is jewellery she can wear every day and cherish forever, each with a personal story.
STAY HERE Jumeirah Marsa Al Arab, Dubai
Jumeirah Marsa Al Arab, Dubai’s new lifestyle destination is now open. Sitting alongside the wave-shaped Jumeirah Beach Hotel and the iconic sail-shaped Jumeirah Burj Al Arab, this property design draws on the vision of the world’s finest yachts, with 386 rooms and suites, 82 serviced residences and an 82-berth superyacht marina. The culinary voyage is a huge part of the offering, with 11 curated dining experiences and four destination bars, among them an exciting new-to-Dubai concept, The Fore, a transformative venue that evolves throughout the day, featuring four destination restaurants and a central bar. Plus the Greek Mediterranean pool club and rooftop bar, Iliana, Japanese meets French cuisine at Kinugawa, and The Bombay Club, a celebration of Indian cuisine curated by Michelin-starred Chef Manav Tuli. Wellness is integral with TALISE Spa spanning three floors, and a range of advanced treatments available in the Remedy Suite. Along with a dedicated Family Club, the resort’s curated program of exclusive, culturally connected activities and the Marsa Al Arab Marina and Promenade, this destination is not only making an impact on the Dubai hospitality scene, but should find its way into your vacation calendar.
VISIT THIS Golden Goose X Selfridges Corner Shop
Golden Goose unveils The Corner Shop pop-up at Selfridges, an intimate, Italy-infused space, ‘The Archive of Dreams’, drawing inspiration from the brand’s Venetian headquarters. At the heart of the pop-up, a vintage table hosts Co-Creation, a one-to-one personalisation experience with Golden Goose Dream Makers. You can personalise your favourite pieces with patches, charms, pins, brooches, crystals, studs, and other embellishments. Additional artisanal treatments, such as distressing, embroidery, and hand-painted designs, ensure each item is one of a kind, becoming a unique expression of individuality.Next to this is the Con Amore corner, where every moment becomes a gesture of love. Inspired by Italy’s charming floral shops, this cosy area offers gift wrapping, curated ribbons, and decorative bows—elevating gifting into an art form, plus coffee, sweet treats, and fresh flowers, giving you time to pause and connect. The Corner Shop will feature a rotating product focus each week, offering an ever-evolving selection of Ready-to-Wear, Boots, Bags & Accessories, and Sneakers, including limited-edition and archive pieces. A standout highlight is the global preview of the True-Star sneaker—the brand’s most anticipated release—available exclusively in this space.
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