Planning your Eid shopping? From fragrances to bespoke jewellery and must-have beauty treatments, these are the brands you need to know for Eid this year.
We also speak to the founders of each brand, who talk us through their own Eid plans, as well as tell us how their brands are celebrating in 2025.
For Post-Ramadan treatments
Dr. Maryam Zamani, Oculoplastic Surgeon and Founder of MZ Skin
Can you recommend your go to post Ramadan treatments?
“Yes, post Ramadan, or in the time just before Eid, take time to tackle pigmentation and red vessels on the face with BBL /Moxi which will refresh skin while boosting collagen and elastin. I also recommend BBL HEROic on the body to address pigmentation.”
What will you be wearing on Eid day?
“I haven’t yet decided who to wear for Eid! But I am thinking an Etro pink kaftan. I love comfortable and colourful clothing – my go-tos are Roksanda, Erdem, Emilia Wickstead, Valentino, Ulla Johnson, Oscar de la Renta, Carolina Herrera… to name just a few.”
How will you celebrate Eid this year?
I’ll be celebrating with my family as a time to reflect on the past, be grateful for what is with us, and to look with more clarity for the future.”
For Oudh fragrances
Mona Katten, Founder of Kayali
Tell us more about Oudgasm and why we should indulge for Eid?
“I have always believed that perfume is synonymous with pleasure. I named the collection Oudgasm because I wanted something that was just as bold as the juices themselves! Out of all the fragrance notes in the world, oud has always given me this incredibly euphoric feeling that is both transformative and transportive – as if it exists in its own universe. My love for oud turned into passion once I moved to the Middle East over 20 years ago, where I truly embraced the ritual of layering with it as an act of self expression and self love. The intensity, the richness and the beauty of this ingredient can tell so many stories. When I started working on Oudgasm, I knew it couldn’t be bottled in just one fragrance. I wanted to explore oud and all of its brilliant facets in hopes that, you too, will fall in love.”
For Statement Jewellery
Nilofar Jaques, Founder of Anayah Jewellery
What should we gift from Anayah Jewellery’s collection this Eid?
“This Ramadan, we unveiled our latest collection featuring stunning statement chokers and earrings. The designs beautifully blend traditional elegance with modern silhouettes, making them perfect for festive occasions. As always, the collection includes a mix of coloured stones, pearls, and bold statement pieces – true to Anayah’s signature style. These exclusive pieces were launched at Harvey Nichols in Doha and Riyadh, where they’ve already received an incredible response from customers.”
What will you be wearing this Eid?
“One of my favourite pieces from Anayah’s Ramadan collection – the Serena pearl choker. It’s elegant, timeless, and adds the perfect touch of sophistication to any look. I’m pairing it with a beautiful outfit by Ammara Khan, one of my favourite designers from Pakistan.”
For Personalised Jewellery
Tell us more about your Eid collection and what your brand is doing to celebrate the occasion?
“At Cece Jewellery, our bespoke pieces often carry deeply personal nods to the occasion. We love working with Arabic script, meaningful motifs, and rich symbolism, whether it’s the moon and stars, protective talismans, or family crests. Our jewellery is designed to tell a story, and for our clients celebrating Eid, that might mean marking a special moment, honouring heritage, or creating a future heirloom. Every piece is a work of art, brought to life through the ancient craft of enamel and fine gemstones, making it as unique as the person wearing it.”
For Henna Designs
Pavan Ahluwalia-Dhanjal Founder of Pavan Beauty
What are you doing to celebrate Eid in your henna bar at Selfridges this year?
“For Eid we are launching our Ayurvedic-oil infused henna with deeper and darker colour and a holistic feel for the skin. Eid at Selfridges is always such a busy and spectacular time of year. We are always fully booked and we adorn families with henna from all over the world so they can celebrate in the most beautiful way.”
Which of your henna designs are the most popular?
“A lot of Arabic designs and geometric designs are always requested, and we ensure that the crescent moon is incorporated for clients who ask for it.”
For Modestwear
Raishma Islam, Founder of Raishma
What are you wearing for Eid this year?
“I haven’t quite decided yet – but I’m leaning towards a silk co-ord set from the new Selfridges edit or a long-printed jacket from The Studio Collection, styled with slim trousers and a sleeveless tunic underneath. Something comfortable yet elevated.”
Is your brand doing anything to celebrate Eid?
“Yes – we’re excited that our modest collection is now available at Selfridges, just in time for Eid. It’s such a proud moment, and it feels especially meaningful to offer beautifully cut, easy-to-wear pieces for women who are looking for something elegant to mark the occasion.”
For the Perfect Glow
Uzma Qureshi, Founder of MySkyn Clinic
What are you doing at your clinic to celebrate Eid?
“We have some fantastic facial offers to celebrate Eid to get that red-carpet glow. My personal favourite is to combine exfoliating and the hydrating power of a hydrafacial with skinpen microneedling. We are also offering a bespoke service to tackle skin affected during Ramadan and lack of sleep. Injectable hyaluronic acid will be perfect and microneedling with exosomes helps reverse the effects of tired dull skin.”
For Self Care
Anita Kaushal, Founder of Mauli Rituals
What products would you recommend to gift for Eid from your range?
“My sister-in-law celebrates Ramadan and it is a privilege to see it through her eyes. She works tirelessly, is an incredible mother, wife, sister-in-law and friend, so I’ll be gifting her our Sleep Range, as no doubt it’s been a positive month, but she must need to now settle down and get back into her daily rhythms.”
For Nourished Skin and Hair
Nate Bigger, Founder of Monpure
How can Monpure help us hydrate our skin and hair post Ramadan?
“We take pride in creating products that cater to all hair types, knowing that the need for high-quality hair and scalp care transcends borders and backgrounds. We’re honoured to have a diverse global customer base and to see our products embraced by communities around the world – including the vibrant South Asian community – for their quality, innovation, and results.”
What should we gift from your collection?
“Our Shimmer & Hydrate Hair and Body Oil makes a beautiful Eid gift. With its luminous, fruity-woody scent, radiant shimmer, and rich, multi-purpose formula powered by the MONPURE 9-Oil Complex, it’s especially loved by those with high-density or coarse hair. It’s the perfect way to add a touch of luxury and celebration to both hair and skin during life’s most meaningful moments.”
For The Perfect Eid Meal
Shamil Thakrar and Kavi Thakrar, Co-Founders of Dishoom
Liz and Max Haarala Hamilton
Indulging in great food with close friends and family is a tradition on Eid. What’s on the menu at Dishoom?
“Dishoom honours Eid traditions through art, film, music and food by creating experiences that celebrate devotion and togetherness. In the run up to Eid, Dishoom has been serving their Iftar specials including the Daal Gosht and Laccha Paratha. What better way to celebrate than with Dishoom’s delicious array of plates, all perfect for sharing.”
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Any Questions or Tips to add?