Time to spring clean your beauty routine? Citizen Femme’s beauty director Becki Murray rounds up the best April beauty launches that she’s tried, tested, and approved.
Even if April showers come our way, there’s at least a new array of beauty products promising to brighten your skin and your makeup bag this month. From the luxury SPF that beauty editors have fallen in love with to the latest Dyson tech that’s transforming our tresses, these are the best April beauty launches that are actually worth adding to your beauty routine.
This is SPF made luxurious and I have to admit I'm obsessed. Nourishing like your favourite moisturiser, it sinks into your skin without a white cast, despite being the high factor you need (especially as the sun finally shows its face). For even more brownie points – my makeup glides on smoothly over it too.
If your main skin goal is an enviable glow, this is the cream for you. It helps you shake off winter dullness with a botanical-based multi-brightening complex that tackles dark spots and keeps your complexion smooth and hydrated. Best of all, it is packed with peptides – skin-restoring ingredients that are one of 2025's biggest trends.
The last fight I had with my sister was actually over her finishing the last of my original Philip Kingsley Elasticiser in the shower – we both love the instant moisture and shine-boost it gives that much. I'll be keeping this limited edition version that smells like summery peaches and honey nectar out of her grasp!
Lush, glossy lips are going nowhere this summer and this Mac gloss is set to stay firmly in my travel makeup bag. It's super moisturising (and non-sticky) as it has a botanical oil base, plus ginger root extract and menthol for that all important plump.
Always get puffy eyes after a flight? Not anymore. Aimee Connolly is a makeup artist that beauty editors really trust and this under-eye glow booster shows exactly why. A treat for tired-looking eyes, the cream is packed with caffeine to target puffiness and dark circles. Plus, the cryo-tip applicator is an instant refresh.
This fragrance has secured me no less than five compliments already – basically everytime I've worn it. It's the perfect modern summer scent, with the romance of rose transformed by a twist of blackcurrant and a deep leathery base. There's something indulgently confident about a spritz of it.
Thought Dyson's hairdryer couldn't get any better? The brand's previous salon-only R Hair Dryer is now part of the core range in this chic pink shade – and it's really, really good. It's more powerful and lightweight, leading to uber easy styling, and it's great for travelling with too.
Elizabeth Scarlett makeup bags are some of the prettiest on the market – which is why I always recommend them as a great gift. And, if you are a chronic overpacker like me, this new fold-out version is perfect, with plenty of space to organise (and squeeze in) lots of products.
This might be one of the most refreshing textured serums I have ever applied. Like a burst of hydration on your skin, the silky formula has zero stickiness and is packed with peptides and niacinamde to plump and soothe. I predict it will become a summer holiday essential.
If you're struggling with hair thinning, the best solution is an ingredient called Minoxidil (the most clinically supported active for hair loss). Hair + Me gives you direct access to the prescription-grade ingredient in a personalised formula. And, you can trust the brand – it's the sister company to Skin + Me, which has transformed many complexions with its similarly prescription-grade skin actives.
When was the last time you changed your makeup brushes? Well, now you have the perfect excuse. Victoria Beckham has created some of the chicest and softest brushes you could ask for. This buffer brush is particularly good for creating a totally seamless blend that looks like you aren't wearing makeup at all.
Can't wait until your next holiday? The Sol de Janeiro body mists bring the sunshine to you (and make great travel companions too). This fresh, tropical scent of orange blossom, coconut water and flamingo flower is an instant mood-booster – proof that really great fragrances can be oh-so energising.
This is my top-pick beginner retinol for anyone who wants to smooth away wrinkles without irritation. The clever one-product-and-done solution uses three separate chambers to combine retinol, vitamin C and peptides with each pump, keeping the ingredients potent and suitable for both day and nighttime use.
In my opinion, Dior's bronzers are second-to-none – from the softness of the powder and different shades to match your skin tone, to the subtle warmth that instantly gives you cheekbones and a radiant glow. This version is even better at resisting heat and humidity (without going patchy) so is a must-pack for your next adventure to hotter climes.
I was captivated on first sniff by Dolce & Gabbana's new Q fragrance, which is warm and seductive and perfect for summer evenings. At first it feels a little gourmand, with a burst of cherry (and vanilla coming in from the base), but its joy is really in its heart of jasmine sambac, which feels warm and rich on your skin.
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Lead photo credit: Sculpted by Aimee
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