Few things have maintained such long-standing desire as diamonds. These glittering clusters of carbon have gone beyond the rarefied world of luxury to become part of popular culture; diamonds are, as they say, forever.
They sit outside of fashion and trends, but what has changed is what we want from them now. Today, the rise of Lab-Grown Diamonds reflects a more conscious way of shopping. We want our jewellery to sparkle with that singular diamond luminosity, but we also want to know that they’ve got their morals in tact.
In partnership with PANDORA.
The sustainable and ethical credentials of mined diamonds has long been questioned and criticised. Lab-Grown alternatives offer exactly the same physical, atomic and elemental properties as mined, but without the same detrimental environmental impact – a fact that feels even more relevant with Earth Month in full swing.
The Danish jewellery brand was recently named as one of the world’s 100 most sustainable companies by media and research company Corporate Knights. To cement their strong commitment to sustainability, Pandora aims to halve greenhouse gas emissions across its value chain by 2030—an ambitious goal that reflects its dedication to responsible practices.
The brand’s diamonds are grown, cut and polished using 100% renewable energy and set in jewellery crafted from 100% recycled silver and gold. As a result, a finished white Pandora Lab-Grown Diamond has roughly 9.17 kg of carbon emissions per cut and polished carat. This means its carbon footprint is around 95% lower than that of a mined diamond of the same size. For example, the emissions of Pandora’s flagship product, a 14k solid gold ring with a one carat Lab-Grown Diamond, are similar to those of a pair of jeans. For modern shoppers worried about the planet, it’s a compelling proposition – and one that comes with no sacrifice in terms of aesthetic.
Even jewellery experts find it impossible to tell the mined and lab apart. Technological manufacturing advances mean that they are certified across “the four Cs” of mined diamonds – cut, clarity, colour and carat – and all stones of 0.50 carats and above are certified by the International Gemological Institute. Celebrities love them too; Pandora ambassador Pamela Anderson wore almost 90 carats worth of the brand’s Lab-Grown Diamond jewellery to the 2025 Golden Globes.
Earlier this year, Pandora unveiled its Petite Lab-Grown Diamonds collection, crafted from solid 14k gold spanning solitaire, tennis and cluster styles, each designed to quietly elevate your everyday look. There is no T-shirt or cashmere jumper that wouldn’t be improved with one of Pandora’s classic pendant necklaces, while the paperclip chain offers a modern take on more traditional designs; it feels refined but contemporary. Made to be layered, mixed and multiplied – or styled individually for understated sparkle – the new designs are perfect for gifting or, better yet, as a well-deserved treat to yourself.
In a world where style is about heirloom pieces that leave us with a clear conscience, Pandora’s Lab-Grown Diamonds tick every box – long-lasting, sparkling objects of desire that have heart.
Image credits: courtesy of PANDORA
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