Where do you go for maternity clothes that aren’t frumpy?
Your body might have changed, but it doesn’t mean you have to live in tracksuits if you don’t want to. If you do, that’s great too – forge ahead – but if you want to experiment with your pregnancy style, there are a rising number of sartorial options. Modern maternity dressing looks like whatever you want it to. Gone are the days when maternity clothes had to be abandoned post-pregnancy; today more and more brands are thinking progressively when it comes to creating wardrobe essentials that can be worn long into parenthood. What we wear when we’re expecting has developed into something expressive and individual; go as bold or low-key as you like.
From body contouring dresses to trusty denim to looks that can be worn long after post-partum, we’ve rounded up the best maternity brands to know about now.
Bumpsuit
This super-chic maternity brand redefines pregnancy fashion with modern, buttery soft separates that grow with you through all stages of pregnancy. Their best-selling dresses are sexy yet supportive, and will make you feel empowered on any occasion, from dinners out to your baby shower, while the everyday bodysuits are a comfortable and cool alternative to the usual leggings and a jumper when styled up for the season. Loved by celebrities from Miranda Kerr to Rosie Huntington Whiteley, these all-in-one jersey designs are a seriously good investment.
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Clary & Peg
Clary & Peg is known for its vintage-inspired maternitywear that’s also attracted a following with women who aren’t expecting. The London-based label recently partnered with Poppy Delevingne on a sought-after maternity capsule made using sustainable fabrics, which celebrated timeless style and wardrobe pieces to love forever. Make a beeline for its textured navy jacket, lemon yellow dungarees and ditsy print floral skirt that can also be worn as an A-line dress. You can find its feminine, easy-to-wear collections available online, but if you’d like to try before you buy simply email info@claryandpeg.co.uk to book an appointment at the label’s East London studio.
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Beyond Nine
British brand Beyond Nine has become a mainstay in the wardrobes of modern mothers. Designed to be worn beyond pregnancy and postpartum, it offers versatile, comfortable clothes that don’t sacrifice aesthetics. Their dungarees have become a signature and can be worn long after baby has arrived, but don’t overlook its dresses either, cut in a way that accommodates a growing bump but doesn’t require one to look great. We’re fans of the linen plaid Suki dress for summer and the Nina smock style for the cooler months.
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Ilouity
This Scandinavian denim brand was founded by two friends who struggled to find good denim whilst pregnant. Believing no women should lower their standards because of motherhood, Ilouity was created to bridge the gap between pre- and postnatal dressing. With four denim styles including straight, flare, wide and boyfriend in a variety of classic washes, the designs come with a mix of stretchy side panels and over-the-bump bands in premium denim that won’t break the bank.
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Nine The Label
Created by women, for women, this London-based maternity wear brand is for mums-to-be who don’t want to compromise on their style during pregnancy. Understanding the frustrations women have pre- and post-motherhood, Nine The Label have created a small edit of dresses that work with a growing bump, but retain their shape postpartum. Handy design details like nursing-friendly invisible zips make these a mother’s best friend – and if you’re not looking to buy, you can rent via the brand too.
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HATCH
Founded over a decade ago, this US-based brand was born out of the desire for chic and timeless clothing that couldn’t be found in the maternity clothing market. Offering denim, dresses, leggings and everything in between, its solution-based pregnancy pieces build a capsule wardrobe that’s classic and simple, and make getting dressed an easy part of the day amongst the trials and tribulations found during pregnancy. Discover London’s Best Pre-Natal Massages here.
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Jorgen House
UK-based maternity movement brand Jorgen House was created by a mother of two who struggled with finding clothes to dress her fluctuating body shape, and wanted to create pieces that wouldn’t end up in landfill postpartum. With a background in lingerie, swim and sportswear design, founder Leah used her design skills to create a solution with a small collection of sustainable separates that would provide support and comfort for active lifestyles, whilst being maternity-first. Forget boring black – sports leggings, bras and bodysuits in sophisticated colours will make you fall in love with getting dressed again.
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Image credit: Clary & Peg
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