Thought body mists were only for teenagers? Think again. They’ve had a rebrand and are fast becoming summer’s biggest fragrance must-have.
When bodycare brand Sol de Janeiro launched its Cheirosa ’62 fragrance mist in March 2020, to bottle and honour the iconic Bum Bum cream scent, the company probably didn’t know that the product going viral on social media was eventually going to turn the head of the whole fragrance industry.
But five years later, it has.
No longer something ‘only little girls wear’, body mists have been reinvented and improved across the board, with big industry players such as Calvin Klein and niche perfume houses such as Phlur now joining the party.
Powered by the resurgence of Y2K fashion (as Millennial readers will remember, body mists were previously most popular in the noughties), you’ll now find body mists in the beach bags of plenty of grown-up beauty insiders, and it’s not surprising why.
With packaging that is lighter and less fragile than traditional fragrances making them perfect for travel, the scents also tend to be naturally summer-ready, with light and fresh notes that evoke sunny holidays.
Best of all, they’re designed to be applied liberally, not just at pulse points, but to your hair and clothes as well – echoing a holiday’s sense of frivolity. They’re also more affordable, which allows for experimentation and layering.
Interested in breaking up with your Eau de Parfum this summer? Here are seven of our favourite body mists that smell both incredible and expensive.
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Lead image: Phlur
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