As the singer Dua Lipa becomes the latest celebrity to collaborate with a luxury skincare brand – Augustinus Bader no less – we investigate the rising trend for celebrity beauty brands (and identify the ones that are actually worth investing in).
In the past, when you saw a celebrity’s name on a beauty product, you could probably assume that their involvement was nothing more than an endorsement deal and that they actually had very little to do with the formula inside. But, those days are – thankfully – over. In fact, many celebrities are now becoming true beauty founders in their own right, with product launches that actually push the industry forward, across all categories, including makeup, skincare and fragrance.
Rihanna’s diversity-improving makeup range, Beyoncé’s haircare line and now Dua Lipa’s more affordable alternative to Augustinus Bader’s iconic cream, are just some of the collections that come to mind. So, the CF team decided to put these celebrity beauty brands to the test, and these are the specific product recommendations that we have tried, tested and loved using…
DUA by Augustinus Bader
Beauty insiders have long championed Augustinus Bader skincare for its results-focused formulas – the products are celebrated for giving you that ‘just woke up like this’ skin glow we all crave. Unfortunately, the price point places it firmly in the luxury territory. Until now, that is. Created in collaboration with the singer Dua Lipa, Dua by Augustinus Bader aims to deliver the same science-backed credibility in a more accessible, streamlined routine designed for modern, fast-paced lifestyles.
A long-time devotee of the brand, Dua worked closely with the scientific team to create a collection that reflects her own skincare priorities: effective, uncomplicated products that support skin health over time. The result is a refreshingly fuss-free, three-step system, still powered by Augustinus Bader’s iconic TFC5™ technology. Our favourite product is the Supercharged Glow Complex, a radiance-boosting hero which is almost 60 per cent cheaper than the original Bader cream. It helps to even tone, soften fine lines and defend against everyday environmental stressors. We also love the Renewal Cream, which delivers lasting hydration alongside visible smoothing and barrier support, and the Balancing Cream Cleanser, which offers a deep yet gentle cleanse.
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Victoria Beckham Beauty by Victoria Beckham
It’s fair to say that Victoria Beckham has worn many hats in her time in the public eye, and her namesake beauty brand followed hot on the heels of her proving her fashion design credentials. With makeup essentials in packaging that begs to be taken out of your cosmetic case and shown off to the world, highlights include lightweight lip tints, and smokey eyeshadow palettes that make creating the perfect cat eye actually seem simple. The latest addition is a collection of ‘must smell’ fragrances that will make you feel effortlessly stylish, just like ‘Posh’ herself.
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Rare Beauty by Selena Gomez
The fastest-selling launch in Space NK history, Selena Gomez’s Rare Beauty is in all the top beauty editors’ bags – and for good reason. Including pretty art deco compacts and decorative tubes, to long-lasting and – most importantly – easy-to-apply formulas that work wonders for lifting your complexion, if you have to choose just one product, make it the ‘just been kissed’ liquid blushes. Other best-sellers include the oh-so-natural highlighters, which come in a variety of flattering skin finishes.
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Cécred by Beyoncé
One of the most exciting launches in terms of celebrity beauty brands was Beyoncé’s long-awaited haircare line. Inspired by the singer’s mum, who owned a hair salon when Beyoncé was growing up, Cécred puts some much needed self-care into your haircare routine. You can expect indulgent, nourishing formulas that will leave your hair looking and feeling shiny, soft and healthy. The range is shopped by hair type, with no one excluded, and there is a particular focus on improving the condition of curls and coils, making wash days a breeze, however you choose to style your hair.
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Rhode by Hailey Bieber
Skincare released by celebrity beauty brands used to (let’s face it) not live up to much, but Hailey Bieber’s Rhode is completely different – and it was such a success, the model sold her company to Elf Cosmetics for a cool $1 billion in 2025. Cleverly utilising some of the skincare industry’s most proven (and trending) ingredients, Rhode is skincare you want to show off, but that actually works too. The Peptide Glazing Fluid is a social media darling for a reason, giving you instantly glowing skin, while smoothing and softening your complexion over time. We have to discuss the award-winning lip tint as well – the lip product of choice for beauty insiders this summer and beyond, this deeply moisturising formula is now available in four super wearable shades.
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Fenty Beauty by Rihanna
In many ways it feels like Fenty Beauty needs no real introduction. Everyone in the beauty world probably knows the story of how Rihanna rightly challenged the makeup industry to follow her lead and (finally) step up their options for darker skin tones. In fact, it’s very likely her Pro Filt’r foundation – available in 50 shades – will go down in history for the impact it had on foundation shade matching. However, most importantly, Fenty Beauty doesn’t just offer inclusive shades. It also offers the shades in products you actually want to use. Beyond the foundation (which now comes in a glow-boosting finish too), the Match Stix blusher, bronzer and highlighter sticks will neatly upgrade your makeup routine.
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Lolavie by Jennifer Aniston
For anyone who ever wanted ‘The Rachel’ from Friends haircut, or has ever envied Jennifer Aniston’s glossy mane, Lolavie is your cheat sheet. The actress’ multi-award-winning brand is especially good for styling products such as the glossing detangler that makes light work of knots, and the leave-in conditioner – now in super-sized versions so you don’t keep having to buy new bottles. All the products are vegan and ‘plant-powered’ with gentle, non-stripping ingredients to give you results without compromising on your hair’s health, regardless of its length, texture or curl type.
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Becki Murray is Citizen Femme’s Beauty and Wellness Director. As one of the only UK journalists to hold a Distinction-grade diploma in cosmetic science, she combines her unique knowledge with an editor’s eye to help you make smarter choices about beauty, wellbeing, and aesthetics. Becki also heads up CF’s spa guide so you could say she’s an expert in the science of relaxation too…
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