Welcome to The Conscious Citizen – CF’s monthly spotlight on the most inspiring sustainable collectives paving the way in mindful innovation and impact.
Including a B-Corp sleepwear brand committed to sustainability and feel-good lounging, an interiors brand with a passion for travel and culture, and Mayfair’s only Green Michelin Star restaurant – these are a few of the names making a positive change this March.
FASHION
CHELSEA PEERS
A certified B Corp with a score of 99.8, Chelsea Peers focuses on thoughtful design and responsible production across three pillars: product, planet and people. Today, 92 per cent of fabrics used within their Spring/Summer 26 collection are more sustainable options, including certified organic cotton, recycled fibres and TENCEL™ Modal made from beech wood pulp, while packaging prioritises recycled materials and biodegradable alternatives. Alongside this, Chelsea Peers offsets 100 per cent of CO₂ emissions from freight through environmental projects such as wind farms and forest protection, demonstrating an ongoing commitment to reducing its environmental impact.
INTERIORS
NKUKU
Founded in 2003 by Ali and Alex Cooke, Nkuku began after the couple set off on a life-changing round-the-world trip, where they discovered the beauty of craftsmanship of artisans across East Africa and India. Inspired to support these makers and celebrate traditional techniques, they returned to the UK and began selling handcrafted pieces from a Dartmoor hayloft, building the business through market stalls and small wholesale orders. Today, Nkuku has grown into a globally recognised home and lifestyle brand, yet remains rooted in its founding values of natural, ethical and crafted. Working closely with artisan partners around the world, the brand creates timeless homewares using natural, reclaimed and recycled materials where possible, while preserving heritage skills for future generations and supporting fair, transparent trade.
STAY
Hidden among forests and rivers in the mountain town of Karuizawa, HOSHINOYA Karuizawa offers a serene, nature-immersed escape shaped by sustainability and wellness. At the heart of the resort lies Hoshino Onsen, a historic hot spring first developed by Kunitsugu Hoshino more than a century ago, around which the village-like retreat has grown. Here, guests are encouraged to engage with the surrounding ecosystem through guided experiences such as birdwatching, seasonal wildlife tours and conservation-led ecotours run in partnership with local organisation Picchio, including the Asiatic Black Bear conservation study tour and Flying Squirrel night watching. A zero emissions approach has enabled the group to achieve a 100 per cent recycling rate, while renewable energy systems powered by hydropower, geothermal sources and heat recovered from hot springs allow the resort to reach nearly 70 per cent energy self-sufficiency.
– Find out more about its sister property, Hoshinoya Taketomi Island.
BEAUTY
ESSENTIAL PARFUMS
Essential Parfums is redefining responsible haute perfumery by prioritising environmental care. The brand sources sustainable raw materials and works with eco-conscious partners to create fragrances that respect local communities and nature, while their signature bottles are fully and easily refillable with recyclable aluminium refills, minimising packaging waste and reducing the product’s carbon footprint. Compositions are 86 per cent to 93 per cent naturally derived, with alcohol produced locally from beetroot, no added colorants, and without compromising on sillage (scent trail) or longevity. In celebration of International Women’s Day, 100 per cent of online sales on 8 March will be donated to the NGO Empow’Her to support women’s entrepreneurship around the world.
EAT
APRICITY
Tucked away on Duke Street in Mayfair, Apricity is the Michelin Green Star restaurant from chef-owner Chantelle Nicholson, whose cooking is guided by a philosophy of regeneration and seasonality. Committed to working closely with small-scale British farmers, day-boat fishermen and regenerative producers, ingredients are celebrated at their seasonal peak – designing dishes around a low-waste approach that makes use of skins, seeds and offcuts wherever possible. Interiors follow circular design principles, repurposing materials from the original building and minimising construction waste. This March, Apricity introduces Consciously Crafted, a new series of workshops welcoming a community of artists, makers and creatives into the restaurant. Designed to encourage guests to reconnect with nature and creativity, the programme launches on 14 March with season-led florist Alice Donadoni of Mora Floral Studio, who will guide guests in creating miniature floral arrangements set within oyster shells – a thoughtful nod to the natural world. Future sessions will include multidisciplinary artist Gemma Wilson, who created the tapestries adorning Apricity’s walls, and slow fashion designer Lydia Bolton, known for her zero-waste approach using deadstock and thrifted fabrics. Following each workshop, guests are invited to linger for Apricity’s seasonal menu, where dishes celebrating regenerative produce and small-scale British suppliers bring the restaurant’s values from craft to table.
Lead image: NKUKU
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