Opening in February 2026 in London’s Fitzrovia, The Newman hotel is one of London’s most anticipated openings so far this year. We checked in to see if it lives up to the hype.
The short answer is, yes: Fitzrovia’s newest hotel more than meets expectations. Glamorous, cool and beautifully designed, it makes a night away in London feel like a decadent treat.
The location of this hotel is hard to beat. Standing proud in London’s Fitzrovia and just a short stroll away from Bloomsbury, Soho and Mayfair, to stay here is to sleep in the heart of London, yet, with the area’s quieter streets and village-like atmosphere, it feels altogether more residential. It’s for this reason that Fitzrovia has long been a muse to well-known and respected names – names that The Newman has honoured in its design.
The Vibe
The Newman’s interior design by Lind + Almond is sexy and fun at the same time, layering contemporary Art-Deco elements – dark woods, brass fixtures, luxurious velvets and soft lighting – with nods to the area’s bohemian past. This hotel is a love letter to its Fitzrovia neighbourhood, with references to famous Fitzrovian figures found throughout. 1920s poet and activist Nancy Cunard’s signature style can be seen echoed in certain design choices, for example, such as in bedposts that take inspiration from her bangles, and tiled floors that reflect her love for polka dots.
The Rooms
The 81 rooms range from entry-level to suites with balconies, and the Penthouse Suite takes up the whole rooftop, boasting a 130-square-metre terrace with sweeping views over the area, alongside a Brass Monkey cold plunge pool and a Finnish wooden sauna. One-bedroom suites are generous too: the moody palette of walnut hues, dusky pinks and peardrop greens will leave you taking design notes; living rooms are furnished with thick rugs over wooden floors, velvet sofas and a cocktail cabinet; tiled bathrooms come with a freestanding bath, double sink and enormous rainfall shower; and the large bedroom has perfect people-watching windows.
Finishing touches include toiletries by London-based Anatomē, a wellness mini bar with products by London wellness brand, Kloris (it’s CBD drops are the perfect pre-bed sleep routine), and books that reflect London’s past and present, to really ground you in the city. For those travelling in a group, the entire sixth floor can be reserved exclusively, offering four beautifully designed bedrooms and accommodation for up to ten guests.
The Food + Drink
The glamorous Brasserie Angelica, named after Virginia Woolf’s niece, is designed to be a new neighbourhood destination in its own right: it has its own street entrance and attracts locals and the central London cool crowd. Executive chef Christian Turner has designed a menu with Northern European influences including cured and smoked fish, fermented cucumber salad, along with steaks and chicken pies. It’s unfussy but elegant food with attentive and friendly service. Breakfast is also served in the brasserie (or guests can order room service) and, for lunch, along with a full menu, diners can order from the sandwich trolley. There’s a 24-seat terrace for warmer days.
Down the spiral staircase and through a mirrored tunnel, the Gambit Bar might be London’s coolest new basement space with interiors inspired by New York’s 1920s speakeasies, all cosy booths, hand-drawn illustrations and a small stage that hosts jazz nights and live music. The bar offers creative cocktails – all available alcohol-free – alongside draught beers from London breweries Kernel and Two Tribes. It’s a place to bookmark whether you’re staying at the hotel, or live in London and fancy a night out.
The Little Extras
For a smaller and central London hotel, The Newman punches high when it comes to wellness – the underground spa and fitness space takes up an entire floor. The spa features a medical-grade halotherapy room, which pumps Himalayan salt into the air while you sit on heated benches, as well as an ice lounge, a Finnish sauna, a steam room for contrast therapy rituals, multi-sensory experience showers and a hydrotherapy plunge pool. While included for guests, you can book in for a three-hour day-pass, even if you’re not staying. Treatment rooms are just as thoughtfully designed as the main hotel, with tapestries by Christabel Balfour and Laura Vargas Llanas to gaze at while you enjoy treatments using products by Moss of the Isles (which uses natural active ingredients from Ireland). The state-of-the-art 24-hour Technogym space is well equipped, with a separate studio for daily Pilates, mindfulness and yoga sessions for guests and locals. But it’s not the only way to keep fit: there are yoga mats in the room, with a selection of “wellness journeys” available to select on the TV, ranging from 60-minutes of Zen Breathwork, to calisthenics classes that you can do in the privacy of your own room.
The To-Do List
Staying in Fitzrovia means you’re spoiled for choice. The British Museum is within easy walking distance for a morning of history, while Fitzrovia Chapel – a Grade II-listed building with Byzantine interiors dating to the 1740s – is a stunning place to pass by or stop in. Soho Theatre is a short stroll away for comedy and cutting-edge performance, and the pubs of Fitzrovia come alive on weekday evenings. Meanwhile there is plenty of shopping opportunities nearby too; buzzing Bond Street, eclectic Marylebone High Street, and world-famous Selfridges are all within a 15-minute walk from the hotel lobby.
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