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Beyond The Blue Dome: Discovering A Different Side To Greece In Corfu

Close your eyes and picture Greece. The chances are you’re seeing whitewashed houses scattered across a hillside. Blue-domed churches. Bougainvillea tumbling over sun-bleached walls. Perhaps a windmill or two. Almost certainly a cat.

It’s an image so deeply embedded in our collective imagination that it has become shorthand for an entire country.

The only problem is that Greece doesn’t always look like Greece – not the Greece we think we know, anyway. I realised this somewhere between Corfu’s olive-covered hillsides and the first glimpse of its UNESCO-listed Old Town, where Venetian architecture, elegant arcades and terracotta rooftops felt closer to northern Italy than the Cyclades. This isn’t the Greece of popular postcards, instead it’s something richer, greener – and considerably more surprising. And perhaps that is Corfu’s greatest luxury.


The Greece You Didn’t Expect

For decades, Corfu has sat slightly outside the narrative that defines Greek travel. Santorini became the honeymoon island. Mykonos became the party island. Paros became the island for people who wanted everyone to know they no longer went to Mykonos. Meanwhile, Corfu simply carried on being Corfu.

That independence has given the island something increasingly rare: authenticity. Unlike much of Greece, Corfu spent centuries under Venetian rule and was never absorbed into the Ottoman Empire. The result is an island with its own distinct identity, one that’s seen in its architecture, cuisine, culture and landscape. While much of Greece is defined by rocky terrain and sparse vegetation, Corfu is astonishingly green. Home to an estimated four million olive trees, the island feels lush, fertile and unexpectedly cinematic.


Barefoot by Nature

Corfu is also where I found Avali by Mar-Bella Collection. The newest addition to the now four-property group (three are in Corfu, the forth just across the water in Parga), Avali occupies a secluded stretch of Corfu’s east coast, between the mountains and the Ionian Sea.

The hotel calls its philosophy “barefoot living” and, for once, the phrase doesn’t feel like something invented by a marketing department; within a few hours of arriving, I understood exactly what they meant. Shoes became optional and plans became flexible; the distinction between reading, swimming, eating and doing absolutely nothing at all began to blur in the most pleasant way possible.

Avali is built around the idea that wellbeing doesn’t always require effort. Located by the sea, this hotel makes the most of its spectacular surroundings. Paddle boards and canoes line the shore, while outdoor fitness sessions take place underneath the Corfiot sun. Those seeking something a little less exertive can opt for a massage overlooking the beach, or claim a lounger beside the infinity pool. Both approaches feel equally valid and acceptable here.


The Corfiot Way of Living Well

The timing of my visit coincided with Mar-Bella Collection’s Living Well for Longer programme, a four-day series exploring nutrition, movement, sleep, hormonal health and stress management through talks, workshops and experiences hosted across Avali and sister property Nido. Ordinarily, a longevity programme might sound like something requiring spreadsheets, supplements and an alarming number of wearable devices. Not so here.

Perhaps because so many of the principles discussed by the experts already seem woven into everyday life on the island: move more, eat well, spend time outdoors, swim in the sea, slow down, get enough sleep. Corfu (and wider Greece) has been practising most of this for centuries. Surrounded by olive groves and the Ionian Sea, and with bountiful fresh local produce, it becomes remarkably easy to understand why wellbeing is simply a way of life here.


More Than an All-Inclusive

That philosophy extends into breakfast, lunch and dinner. The hotel operates on a premium all-inclusive basis, though the concept has little in common with the all-inclusive holidays many travellers still imagine. Breakfasts at Zardini stretch lazily into the morning, lunches are punctuated by sea swims, and evenings often end at Stiá Grill, where Mediterranean dishes and grilled specialities are served alongside uninterrupted sea views.

One of the cleverest elements is the Dine Around programme, which gives guests access to restaurants across sister properties MarBella and Nido. The result is a boutique hotel experience with the variety typically associated with a much larger resort. Something that seems to mirror Corfu itself: small enough to feel personal, but layered enough to keep surprising you.


Beyond the Beach

Beyond the hotel, Corfu rewards curiosity. Wander through Kerkyra (Corfu Town) and its elegant French-inspired arcades, hidden squares and winding alleyways, or take a trip to one of the small fishing villages that dot the coastline, passing through olive groves as you do.

Everywhere you look, Corfu challenges expectations – which is precisely why it feels so relevant right now. At a time when many destinations are becoming increasingly homogenised, Corfu remains stubbornly itself. It has not reinvented itself for social media. It has not attempted to become the ‘next’ anything. It simply offers an alternative version and vision of Greece.

Avali understands that: like the island it calls home, it offers the chance to discover a quieter and more authentic side of Greece. And once you’ve seen it, it’s difficult to imagine Greece any other way.


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