At a time when women are influencing 85 percent of all purchasing – CF Consults helps your brand (be that an existing brand or one at conception phase) tap into the increasingly lucrative female mindset.
Who We Are
CF Consults is the kind of creative and strategic brand consultancy which opens up new market opportunities and appeals to the ever-evolving female mindset, in a way that will directly and positively impact your bottom line. You can’t give us a title, but with an extensive, combined background in the world of travel and luxury (both in-house and out), the CF Consults team is perfectly positioned to help solidify your brand positioning. We answer the needs of your consumers and attract new consumers with an understanding of their habits. Relevance, clever thinking, experiences and contacts are all combined to achieve your goals.
Natalie has over ten years worth of experience in the luxury hospitality industry. During which time she has launched some of the leading hospitality products in the world, including The Four Seasons Private Jet, Hotel Café Royal London and Four Seasons Hotel Florence. She has secured lucrative brand partnerships for the likes of Porto Montenegro and Harrods and has helped train some of the top hospitality communications professionals in the business.
She has watched the communications landscape rapidly evolve and has been quick off the mark to tailor her approach, to suit the changing demands of engagement. She has advised her clients accordingly and has an excellent track record both in terms of results and satisfaction.
Sheena has grown up in a family of hoteliers, so has a strong familiarity with the travel industry and understanding the importance of marketing combined with revenue generation. She developed a strong understanding of how to increase occupancy, move away from OTA’s, the importance of customer loyalty and innovation within the hotel sector, and in turn, finding a way to bring younger and growing markets to the hotel industry. Because of this, one of her first trusted PR clients was ‘a curious group of hotels’, and has worked with a range of hotels, tourist boards and luxury lifestyle brands.
In 2017, Sheena launched Citizen Femme, a luxury online travel magazine for women, driving the trends and spending patterns of the growing millennial market. With 40 writers from around the world, it provides tips and insider guides with daily content, providing experiences for the next generation of traveller. She has created the voice of the new generation of travellers bringing a platform for how brands and travel companies can work to adapt to their benefit.
How we work
Following an initial consultation, CF Consults is able to provide recommendations best suited to your brand. Each proposal is tailored to the stage at which the brand has reached, and services will include a mixture of the following:
- Project conception (if required)
- Brand positioning
- Branding and marketing
- Associations and collaborations
- Digital strategy and influencer marketing
- Recruitment and networking
- Acquisition of partners (spa, restaurants, travel, design and retail partners)
- Content creation (VR, Video, Social Media, Photography, Copy writing)
- Press outreach
- Event planning
- Cultural programming
Please get in touch to discuss your requirements and to see how can we can help!