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CF's Summer Guide

Under-The-Radar Brands To Know About Now

Remove yourself from a style rut with one of these under-the-radar brands.

Whilst we all have our favourite brands, and fall head-over-heels for the latest hype piece, often these labels become too ubiquitous and ultimately lose their sparkle.

There’s a certain thrill that comes from wearing a label no one knows about yet. Plus, with the emphasis on supporting small businesses greater than ever before, there’s extra kudos to be found from investing in new wardrobe additions from under-the-radar brands.


Iranian-born designer, Naza Yousefi studied at Central Saint Martins before launching Yuzefi. Her luxury, leather accessories command attention through sculptural silhouettes, chunky chain details, and an artful play with colour. These are very much modern 'It' bags with a surprisingly affordable price tag.


If you are planning your long-awaited return to nightclubs this weekend, make sure your feet turn up to the party in MACH & MACH. The Tbilisi-based brand delivers a veritable feast of unapologetic glamour by way of satin, rhinestones, and crystals. Whilst offering ready-to-wear too, it's the shoe collection which is giving us serious heart palpitations.


At CF, our online searches for cool linen pieces have sky-rocketed over the past week. One such label I have my eye on is slow fashion brand, Arkitaip. Founded by mother-daughter duo Lea and Michi Wieser, intergenerational pieces are designed with longevity. Arkitaip's homeware linens are well worth checking out too.


Usisi Sister was founded by Millie and Kathryn Allsopp in 2019. Their sustainable label comprises elevated everyday staples that complement our post-lockdown mantra of 'buy less, buy better'. When the sisters realised they often bought the same pieces, but in different colours, it sparked the idea for the brand.Thus, their capsule collection comprises classic tailoring, contemporary eveningwear, and statement accessories – offering each piece in two colourways. Clever.


Santa Barbara-based label DÔEN started in 2015, so whilst not new-new, it's definitely the dress brand to know for post-lockdown dressing. The muted palettes, delicate florals, and ethereal, languid silhouettes are all we want to float around in all summer.


VRAI is a fine jewellery brand specialising in ethical, man-made diamonds. Using recycled gold and utilising unusual diamond shapes, their modern take on luxury jewellery makes for timeless heirlooms.The price points are pleasingly affordable, and perfect for self-gifting or as alternative engagement rings. Yellow gold and white diamonds – name a more iconic duo.



In the throes of a heatwave, a slinky slip dress is infinitely desirable. The 90s classic with staying power has never been more covetable thanks to Refine, a London-based label founded by former Editor Anie Hée. With a rather impressive CV, Anie has worked with some of the globe's top fashion brands but was disenchanted by the inaccessible price points. She set out to make a small but perfectly formed capsule of classic slip dresses and separates to cherish season after season.


Having attended Central Saint Martins, Eleanor Balfour went on to work for Figue and Oscar de la Renta before setting up her own eponymous label of chic and wearable pieces. Collections are designed for the jet-setter, combining fluid linen pieces with party-ready mini dresses for a dash of nocturnal glamour.


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