A Closer Look Inside The New Bally Flagship Store

2021 marks the 170^th anniversary of Bally: the luxury Swiss label whose MO is effortless wardrobe staples designed to stand the test of time.

In partnership with Bally

To celebrate this milestone, Bally has unveiled a new flagship concept store, the Bally Haus, on Regent Street: one of London’s most iconic shopping streets.

Housed in an imposing 400-square-metre building – boasting a columned façade and antique trimmed windows – the Bally Haus pays tribute to Bally’s brand pillars of art, architecture, and craftsmanship. The interiors are suitably luxe too: light and dark marble floors are offset by terracotta shelving displays, earthy neutral tones, and soft lighting. An elevated and truly experiential shopping space – it’s the ideal spot to showcase the brand’s new AW21 collection, Legacy Continua.

To further commemorate the 170^th anniversary, Bally introduces the B-Monogram: a new house code that pays homage to the brand’s illustrious heritage. This new motif – an elegant looping monogram that resembles shoelaces to honour Bally’s beginnings in 1851 as a shoemaker – offers a modern update on long-standing classics. The logo is emblazoned across signature accessories from the sumptuous Janelle loafer to the ever-so-chic Baily bag.

Aside from the new monogram, the AW21 collection comprises an array of favourite silhouettes in nature-inspired hues of warm clay, buttery yellow, and deep moss, alongside rich brown, and classic black – perfect for both work and play. The collection spans the softest merino wool knits and sculptural leather separates, championing masterful tailoring synonymous with Bally’s craftsmanship and savoir faire. Congruently, cool bucket bags and practically weightless sneakers display Bally’s contemporary aesthetic and everlasting appeal.

Scroll on for the CF edit of key pieces to shop at the London flagship and online now…