St. Tropez is one of the most fashionable destinations in the South of France and a playground for jet-setters to revel in the glamour of the French Riviera.
LA-based brand, Cult Gaia, will call the beachside destination home this summer, with an exclusive pop-up taking place until the end of the season. We spoke to the brand’s founder, Jasmin Larian Hekmat, about her recommended hot spots including beach restaurants and coffee spots, as well as where to find an authentic Tart Tropézienne and her St. Tropez secret.
Our first pitstop should be…
Gigi’s for the great food, beautiful decor and lively but chilled atmosphere. If you’re travelling with children, they also have an amazing kids’ club called The Circus. Cult Gaia is stocked at the boutique.
Your favourite hotel to check-in at is…
Lou Pinet. It’s an intimate and super-charming hotel with great staff that truly make it feel like a home away from home.
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For an early morning workout head to…
There are amazing yoga and Pilates classes on the pier. Not only is it such a wonderful way to ground yourself, but it’s a chance to meet locals as well as other visitors.
Where should we go for breakfast?
Head to Senequier for people watching and an authentic Tarte Tropézienne experience on the port.
Where can we find the best coffee?
Ju is an amazing coffee and juice spot in town. It’s one of the few places that has to-go cups as well.
How about for a long, lazy lunch?
Jardin Tropezian is a beautiful restaurant on the beach.
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Your favourite restaurant in town?
Banh Hoi. It’s the best Thai food I have ever had.
And for dinner with friends?
Salama is so much fun and has amazing food – the chicken tagine is legendary.
The drink to order at the bar…
A Bellini, of course.
The best place for people watching…
Les Caves du Roy at Hotel Byblos is so fun and always full of interesting people.
The culture spot to rave about…
Le Club 55 on Pampelonne beach.
Where can I go shopping?
Cult Gaia St. Tropez!
For the best views head to…
Matsuhisa by Chef Nobu Matsuhisa at Château de La Messardière. Make sure you go for sunset.
One place only locals know about…
For a change of pace try…
Head to Antibes on a boat to Hotel Du Cap for lunch.
In one word, St. Tropez is…
Chic.
A must-try spot for date night?
Hotel Pas de Calais in town. Go before it gets dark.
The best place to treat yourself is…
The spa at Hotel Byblos.
Your favourite neighbourhood…
La Citadelle.
Great day trips include…
Go to La Guérite for lunch on a boat – and to party.
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How should we spend the final day of our trip?
Swimming at Pampellone or Tahiti beach.
What’s your St. Tropez secret?
Hire a Moke or a scooter to explore. Also, if you want a lunch in peace then book for 1PM before the crowds arrive at 3PM.
Essential items to pack?
Cult Gaia dress, bikini and heels, facial spray to refresh in the heat and packing squares.
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Any Questions or Tips to add?