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Insider Guide To Helsinki With The Almada Label Founders

Urban culture meets coastal nature in Finland’s capital city. Here, Finnish fashion pioneers Alexa Dagmar and Linda Juhola share their insider knowledge on how to experience the best of Helsinki.

It’s been over three years since duo Alexa Dagmar and Linda Juhola launched their everyday luxury knitwear brand, Almada Label, which is now every It-girls’ go-to for high-quality, attainable wardrobe staples. Designed in Helsinki, Finland, and consciously made in Italy, Portugal and Inner Mongolia, Almada Label represents effortless simplicity with a timeless touch, never compromising on quality – and their less is more philosophy has won the hearts of minimalists worldwide.

Read on as we reveal the co-founders’ recommendations of where to eat, shop, visit and relax in the city.

The best time to visit…

Without a doubt, during the summer months. At this time, we have nights where the sun barely dips below the horizon. The weather is also better for sight-seeing.

Our first pitstop should be…

Löyly – and order the salmon soup to sip while you watch the passing boats. It also has a traditional Finnish sauna.

Your favourite hotel to check-in at is…

St. George. Historical and stylish, it blends art and design wonderfully. It also has a lovely spa with a hammam and cold plunge pool. Oh, and don’t miss their cinnamon buns.


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For an early morning workout head to…

BAY Helsinki for a reformer Pilates class. It’s the perfect way to start your day.

Where should we go for breakfast?

We highly recommend Café Cle, one of Helsinki’s newest hotspots. It’s small and cosy with plenty of essential breakfast dishes such as avocado toast and granola bowls. Best enjoyed with a coffee.

Where can we find the best coffee?

Finland is the world’s top coffee-consuming country. Some of the places we love include Kaffa Roastery, St. George Bakery, and Levain. But, we also love matcha, and for our matcha fix tend to head to Thé Huone or Matcha Crew.

How about for a long, lazy lunch?

Canvas Canteen was recently opened by our dear friend, Ina. There are always long lines here, so plan accordingly. The food is seasonal and comforting. We’re such big fans that we even order catering from them for events.

Your favourite restaurant in town?

Savoy. This restaurant holds a special place in Helsinki’s history; it’s been open for 80 years. Here you can order lobster, lamb and even reindeer, but there’s also a great vegetarian menu as well as stunning views across the city.

And for dinner with friends?

Cheri or YesYesYes. Both have delicious cuisine and a playful mood.

The best place for people watching…

Harju8. In the heart of the city’s bohemian scene, this spot has long been a hub for the city’s trendsetters. It’s a great place to people watch.

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The culture spot to rave about…

Amos Rex; home to captivating art, the museum’s design creates an immersive experience. Japanese artist, Ryoji Ikeda has an exhibition on here until 24 February 2024.

Where can I go shopping?

Beam for stylish clothing and accessories. Our other recommendation is Zarro which is full of one-of-a-kind interior pieces.

For the best views head to…

Palace. Located on the 10th floor it has views over the city, alongside two Michelin stars.

One place only locals know about…

A candy store, Roobertin Herkku.

A must-try spot for date night?

An independent cinema, Riviera. Films are shown in a comfy, intimate space and we love that you can take a glass of wine into the theatre, too.

The best place to treat yourself is…

The newly opened Maria Spa. As well as massages, they offer lymphatic drainage and LED facials.

Your favourite neighbourhood(s)…

Alexa: While I may be biased, it is undoubtedly Punavuori – it’s where I was born and raised, and my heart truly belongs here. Many of the places I’ve recommended are located in this area. I love it for its unique charm, cultural richness, and the fond memories associated with it. It’s a special place that I hold dear.


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In one word, Helsinki is…

A Scandinavian cottage (warm and cosy).

Essential items to pack?

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