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An Insider Guide To São Paulo With Adriana Degreas

Founded over 20 years ago, Adriana Degreas’ eponymous brand marries the intricacy of couture with swimwear, creating luxury resortwear for glamorous poolside locations.

Inspired by her Brazilian heritage, her knowledge of beachwear began when she worked for her father-in-law, who owned Beira Mar – one of the first beachwear brands in the world and founded only two years after the bikini was invented in 1946. With this knowledge, she set up her namesake label to showcase sophisticated and elevated Brazilian bikinis, creating innovative and unique designs that put Brazil on the fashion map.

Taking us to her hometown of São Paulo, Adriana shares her Brazilian bossa, from the best local cuisine to the authentic neighbourhood full of surprises.

The best time to visit?

For New Years Eve or during Carnival, which usually falls during February. Both of these showcase the best energy that São Paulo has to offer.

Our first pitstop should be…

Rodeio for the best picanha in town.

Your favourite hotel to check-in at is…

Rosewood São Paulo for their restaurants which include Brazilian and South American flavours. You’ll also find our pieces on sale at the spa.

For an early morning workout head to…

Parque do Povo – and then get some fresh coconut water when you’ve finished.

Where should we go for breakfast?

Santo Grão for acai bowls, crepes, avocado toasts and eggs, with a good cup of coffee. They blend their own coffee beans and even run coffee-making workshops.

Where can we find the best coffee?

At any grandmother’s house.

How about for a long, lazy lunch?

For classic Italian, try ‘Gero. Take a table outside and ask for Ismael, the manager – he always has a smile and a good Caipirinha ready to kick off the day.

Your favourite restaurant in town?

La Tambouille for the feijoada.

And for dinner with friends?

Ema: it’s an artistic menu with unexpected twists.


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The drink to order at the bar…

Always a martini, my all time favourite.

The best place for people watching…

MASP, a vintage and antiques fair held on Sundays. You’ll find it outside the Museu de Arte de São Paulo.

The culture spot to rave about…

The Rosewood has many Brazilian artists on display, and Museu do Ipiranga is a classic cultural spot showcasing Brazilian history.

Where can I go shopping?

At Iguatemi, a large mall with lots of great brands. Be sure to check out our concept store.

For the best views head to…

During the day, Vista restaurant located inside the Ibirapuera Park and at night Fasano São Paulo Itaim hotel. From here you can see the whole city.

One place only locals know about…

Pão de Queijo Haddock which serves the best Pão de Queijo in town.

A book to read before we go…

Brazilian Style by Assouline is the perfect way to get a sense of the Brazilian essence.

For a change of pace try…

Samba de Roda, or a night out at Casa de Francisca.


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Souvenir to take home?

A Brazilian bikini – Adriana Degreas of course!

In one word, São Paulo is…


A must-try spot for date night?

Hon Maguro if you like sake. You get to choose your (one-of-a-kind) cup to drink it from.


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The best place to treat yourself is…

Sisley Spa Longevity.

Your favourite neighbourhood to stroll in…

Jardins – it’s home to lots of great restaurants and bistros, as well as small boutique stores and designer brands.

How should we spend the final day of our trip?

If it is on a Thursday, Tuesday or Sunday, stop by a typical feira (street market), try a pastel (Brazil’s most popular street food) and some Caldo de Cana.

What’s your São Paulo secret?

Bom Retiro, a central district in the city of São Paulo, is where everything started and has wonderful restaurants, vintage furniture and many more surprises.

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