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Case Studies

The Sweetest Childrenswear Brands To Know About

This season’s childrenswear collections are so covetable, you’ll be envious they aren’t available in your size too…

Perhaps you’ve just welcomed a little one – in which case, congratulations – or they are growing faster than you (and their wardrobe) can keep up with. Either way, these are the names to keep in mind if you want to ensure your child is dressed just so.

From gender neutral pieces to eco-conscious designs, these are the childrenswear brands to know about now.


LA COQUETA

Dress your child in La Coqueta and you will definitely be creating a burgeoning fashionista. Founder Celia Mazon is a super chic mother of five, fondly calling the business her sixth child. Her designs pay homage to her Spanish heritage: think traditional shapes with beautiful attention to detail, from ruffled collars and rich tapestry, to pretty ditsy florals.

Dress your child in La Coqueta and you will definitely be creating a burgeoning fashionista.

LITTLE RILEY STUDIO

Riley Studio is one of favourite brands of the moment. The London-based label launched in 2019, and has just opened a new store in the heart of Notting Hill. Pieces are impeccably cut and designed to last a lifetime, in keeping with their slow-fashion credentials. The sumptuously soft tracksuits have continued to fly off the shelves post-lockdown, and now they are available in the Little Riley Studio capsule collection, for children from the age of 12 months to five years.

CASHMIRINO

There will be no tears about itchy, uncomfortable outfits with Cashmirino. The Milanese label is known for the softest of cashmere, linen, cotton, and wool, made from 100% natural fibres which are gentle on even the most sensitive of skin. Designs are timeless in soft shades of pinks, blues, and neutrals. Naturally, these pieces are made to be passed down from generation to generation. CF Top Tip: the cashmere blankets make the most beautiful christening gifts.

There will be no tears about itchy, uncomfortable outfits with Cashmirino.

DOTTY DUNGAREES

Is there anything more nostalgic than a pair of dungarees? One of the biggest gripes for parents is how quickly their little ones outgrow their clothes; thankfully, Dotty Dungarees have designed their collection with this in mind. Every pair of dungarees has been cleverly designed with adjustable straps and turned-up ankles, to ensure they last more than just one season. Available in a kalaedoscopic array of block-coloured hues, this rainbow print pair is perfect for sunny beach staycations.

RACHEL RILEY

Rachel Riley is something of a household name, providing a sartorial solution to every dressing conundrum from casual holiday pieces to occasionwear. Covering newborns through to early teens, there's something that will appeal to even the trickiest of toddlers. We love this adorable shirt for your own little sailor.

 

Rachel Riley is something of a household name, providing a sartorial solution to every dressing conundrum from casual holiday pieces to occasionwear.

CARAMEL

If she's already delving into your wardrobe to play dress up, make Caramel your new go-to. Sophisticated but not too grown-up, their childrenswear is a true extension of the womenswear collection. Designs have a continental flair paired with classic British style: think bold and confident prints in relaxed cuts. There's an excellent collection of swimwear too.

PEPA & CO

If you go gooey-eyed over Prince George's super traditional style, look to Pepa & CoFollowing a career as a Nanny in London, Pepa Gonzalez saw a gap in the market for high-end and smart childrenswear. Think lots of balloon shorts, buckled loafers, and cardigans fit for royalty.

If you go gooey-eyed over Prince George’s super traditional style, look to Pepa & Co

MINI RODINI

Mini Rodini is a Swedish brand that was founded in 2006 by illustrator Cassandra Rhodin, as a tribute to the childhood imagination. Designs are super playful, replete with creative illustrations to inspire their imaginations.

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