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Fashion Trends

Fashion Tech Shapeshifters: The Names To Know

From speedy shopping delivery and fashion rental platforms to AI wardrobe organisers and a community-based content app, fashion is being reshaped making breakthrough changes in our way of buying clothes.

Here you’ll discover the fashion shapeshifters making waves in the tech industry and beyond.


The 90-Minute Delivery NIFT

Duo Simone and Roxanne Oloman created the Need It By Tonight (NIFT) app to conquer their frustration with flawed delivery services in London when shopping. Their mission was to create the ultimate on-demand clothing delivery app, with NIFT being a marketplace for people to shop if they want clothes delivered in as little as 30-90 minutes. Featuring real-time delivery tracking from order purchase to door-front delivery, the app makes deliveries more sustainable by ensuring no missed deliveries and no environmentally unfriendly redeliveries. Currently, home to some of London’s best brands and boutiques, customers have quick access to brands like Ganni, Farm Rio, Rixo, Gucci, Jacquemus, Jimmy Choo, Miu Miu, Prada and more.


The Fashion Rental Platform By Rotation

During a honeymoon to her home country – Rajasthan, India – By Rotation founder Eshita Kabra-Davies witnessed the first-hand effects of textile waste, and immediately knew something had to be done. By Rotation was born in 2019 as the world’s first social fashion rental app. With a growing community of sharers who can rent, lend, buy, and sell designer fashion directly with each other, this app is leading the way for fashion rentals. It recently celebrated over 40,000 items uploaded onto the app, including all of our favourite brands. Other rental platforms to know: HURR, Selfridges Rental, Loan The Look, and My Wardrobe HQ.

The Wardrobe Organiser SAVE YOUR WARDROBE

Encouraging you to buy less and make the most of what you already have, Save Your Wardrobe allows you to build your wardrobe digitally, using AI-powered technology so you can see everything you own via an app on your phone. You’ll discover pieces you’d forgotten about, put new outfits together and resist impulse buys. A genius initiative for serial shoppers. They also have eco-friendly services to upcycle and extend the life of your garments including dry cleaning, repairs and more.

The Fashion Gaming App DREST

DREST is a gaming company that merges the creative worlds of luxury fashion, beauty, and lifestyle with the infinite possibilities of the metaverse. Turning fantasy into reality, DREST uses exclusive real-world events, offering players the chance to exhibit and improve their styling talent using the latest luxury fashion and beauty collections. Over 250 of the world’s top brands are featured in the DREST metaverse, giving players the opportunity to dress some of the biggest supermodels – such as Kate Moss and Irina Shayk – in high jewellery and luxury fashion, from Prada to Cartier. It’s a platform full of possibilities.

The E-Commerce Giant FARFETCH

FARFETCH is the leading fashion shapeshifters that continues to disrupt luxury retail; its online marketplace pushes boundaries with AR technology and tech-enabled stores. Connecting creators, curators, and consumers with over 3,500 brands from around the world via both its desktop site and app, FARFETCH is the global destination for modern luxury shopping.

The Community App LTK


LTK is a global technology platform that empowers the world’s premium lifestyle creators to be as economically successful as possible. Built by a creator, for creators, LTK is a one-stop destination that puts creators in business, recognising that people are 3.5x more likely to buy from an individual than someone casually browsing social media. Individuals upload their images and tag the appropriate (or similar) items for followers to shop. This content then gets added to the app and the shopper can easily browse and shop from their favourite style influencers.


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