The Brands Our Fashion Editor Swears By

Transcending trends, these are the brands that will remain forever in your wardrobe, working hard year after year.

From chic Scandinavian brands to luxury-based labels, these designers will constantly deliver for your everyday wardrobe: from slick tailoring and expert outerwear to well-cut denim and super chic loungewear. Read on for our selection of trusty wardrobe staples.

TOTEME

This Swedish label is loved by fashion editors across the globe, thanks to its signature uniform of sophisticated separates designed to seamlessly blend into your daily wardrobe. Their minimal aesthetic boasts refined pieces that are perfect for the working woman, with chic tailoring at the forefront of their collections – the cashmere coat a forever piece you’ll layer over everything.

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ANINE BING

Danish designer Anine Bing has been a pioneer in laidback luxury since launching her namesake label over 10 years ago, fusing her roots of Scandinavian simplicity with the relaxed energy of her now-home of Los Angeles. Wardrobe essentials from tailored jackets, slip skirts and denim build a modern uniform that’s timeless, but with a rebellious edge. Think houndstooth blazers, leather trousers and lace bralettes under her signature band tees, channelling the 90s Kate Moss era – who is incidentally the face of the brand.

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VARLEY

With a love of movement and a passion for creating timeless, modern pieces to suit the multifaceted lives of women, Varley founder Lara Mead takes inspiration from the elegance of London and the laidback lifestyle of Los Angeles. With a flair of making athleisure look polished, Varley’s activewear and loungewear will seamlessly transition into your everyday wardrobe, taking you from the school drop off to breakfast meetings and more. Her matching sets are perfect for travelling too.

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BOUGUESSA

Algerian-French designer Faiza Bouguessa launched her eponymous brand in Dubai ten years ago and has made a name for herself with her chic, modest designs and sophisticated tailoring. Her contemporary ready-to-wear label draws upon her French and Middle Eastern backgrounds, offering sleek design classics catering to strong sophisticated women. Note her outerwear, a particularly strong part of her collections.

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FRAME

This Californian-based fashion brand may be known for its impeccable denim, but its expansion into covetable staples that combine vintage West Coast vibes with European cool has quickly earned a cult following. Timeless wardrobe basics from silk shirts, wide-leg jeans, boxy jackets and Breton stripes are made from premium materials, with sustainability and responsible manufacturing practices at the heart of the brand.

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NINETY PERCENT

Founded in London in 2018, this luxury label is changing the landscape of fashion by distributing 90% of its profits between those who make each collection happen and four charities – giving the consumer the opportunity to decide where the funds are donated to. Elevated basics are made from sustainable fibres like organic cotton, recycled polyester, Tencel and EcoVera and provide the perfect working wardrobe responsibly. Bookmark for sleek tailoring and soft draping.

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RAEY

Quiet luxury with a touch of androgyny, RAEY is known for its relaxed, pared-back wardrobe staples for the modern woman. Creative Director Rachael Proud started the label as an exclusive to MATCHES back in 2015, boasting high-quality pieces you will keep for years to come, with a strong focus on reducing its environmental and social impact. Look to RAEY for oversized outerwear, everyday basics and simple slip dresses.

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ME + EM

ME+EM founder Clare Hornby believes luxury is in the quality, not in the price, so created a brand for modern women to prove that good fashion can be functional and affordable too. The accessible price point has made it a favourite for women across the country and her ‘wear forever’ motto means customers can buy the brand knowing the quality hasn’t been compromised. Occasion wear and workwear are favoured pillars of the brand, from wedding-ready maxi dresses to office-appropriate suiting.