An influx of celebrity beauty brands have launched in recent years. But which ones are actually worth trying? As it turns out, more of them than you might think…
Gone are the days when celebrities just slapped their names on any product as an endorsement and that was the extent of their involvement. Now they are becoming true beauty founders in their own right, with industry-improving launches across all categories – from makeup and skincare to bodycare and fragrance.
From Rihanna’s diversity-improving makeup range to Beyoncé’s new haircare line, these are the celebrity beauty brands (and specific product recommendations) that the CF team have tried, tested and loved using.
Victoria Beckham Beauty by Victoria Beckham
It’s fair to say that Victoria Beckham has worn many hats in her time in the public eye, and her namesake beauty brand followed hot on the heels of her proving her fashion design credentials. With makeup essentials in packaging that begs to be taken out of your cosmetic case and shown off to the world, highlights include lightweight lip tints, and smokey eyeshadow palettes that make creating the perfect cat eye actually seem simple. The latest addition is a collection of ‘must smell’ fragrances that will make you feel effortlessly stylish, just like ‘Posh’ herself.
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Rare Beauty by Selena Gomez
The fastest-selling launch in Space NK history, Selena Gomez’s Rare Beauty is in all the top beauty editors bags – and for good reason. Including pretty art deco compacts and decorative tubes, to long-lasting and – most importantly – easy-to-apply formulas that work wonders for lifting your complexion, if you have to choose just one product, make it the ‘just been kissed’ liquid blushes. Other best-sellers include the oh-so natural highlighters, which come in a variety of flattering skin finishes.
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Cécred by Beyoncé
One of the most exciting 2024 launches in terms of celebrity beauty brands is Beyoncé’s long-awaited haircare line. Inspired by the singer’s mum, who owned a hair salon when Beyoncé was growing up, Cécred puts some much needed self-care into your haircare routine. You can expect indulgent, nourishing formulas that will leave your hair looking and feeling shiny, soft and healthy. The range is shopped by hair type, with no one excluded, and there is a particular focus on improving the condition of curls and coils, making wash days a breeze, however you choose to style your hair.
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Keys Soulcare by Alicia Keys
This is the brand that made our beauty editor fall back in love with body cream – something that previously had always felt a bit like a chore. That’s because the singer Alicia Keys has effectively interwoven wellness rituals into each of her products, encouraging you to take the time to relax and unwind in the midst of our busy worlds. The Comforting Balm is a must-try, and for your face there’s now a full-range of active serums to soothe your complexion – and your mind. You’ll also find skincare-makeup hybrids that make achieving Alicia Keys’ bare-faced glow a little less daunting.
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Rhode by Hailey Bieber
Skincare released by celebrity beauty brands used to (let’s face it) not live up to much, but Hailey Bieber’s Rhode is completely different. Cleverly utilising some of the skincare industry’s most proven (and trending) ingredients, this is skincare you want to show off, but that actually works too. The Peptide Glazing Fluid is a social media darling for a reason, giving you instantly glowing skin, while smoothing and softening your complexion over time. We have to discuss the award-winning lip tint as well – the lip product of choice for beauty insiders this summer and beyond, this deeply moisturising formula is now available in four super wearable shades.
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Pattern Beauty by Tracee Ellis Ross
With perhaps a little more of an understated profile than other celebrity beauty brands on this list, the award-winning actress Tracee Ellis Ross really deserves more credit for her haircare range for curly hair – Pattern Beauty. To dip your toe into the brand, you can’t go wrong with the deeply reparative leave-in conditioner (your hair will thank you for it), but don’t overlook the other innovative hair-styling helpers, including pick combs and a hairdryer too. The On-The-Go Hair Care Kit is also the selection of minis you need (and can trust) when on your travels, especially in humid climates that can otherwise dry out your curls.
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Fenty Beauty by Rihanna
In many ways it feels like Fenty Beauty needs no real introduction. Everyone in the beauty world probably knows the story of how Rihanna rightly challenged the makeup industry to follow her lead and (finally) step up their options for darker skin tones. In fact, it’s very likely her Pro Filt’r foundation – available in 50 shades – will go down in history for the impact it had on foundation shade matching. However, most importantly, Fenty Beauty doesn’t just offer inclusive shades. It also offers the shades in products you actually want to use. Beyond the foundation (which now comes in a glow-boosting finish too), the Match Stix blusher, bronzer and highlighter sticks will neatly upgrade your makeup routine.
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Lolavie by Jennifer Aniston
For anyone who ever wanted ‘The Rachel’ from Friends haircut, or has ever envied Jennifer Aniston’s glossy mane, Lolavie is your cheat sheet. The actress’ multi-award winning brand is especially good for styling products such as the glossing detangler that makes light work of knots, and the leave-in conditioner – now in super-sized versions so you don’t keep having to buy new bottles. All the products are vegan and ‘plant-powered’ with gentle, non-stripping ingredients to give you results without compromising on your hair’s health, regardless of its length, texture or curl type.
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