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S1: Passport to...

Passport to... What Makes a Hotel Great

Elli Jafari, previously Managing Director at London’s Curtain Hotel and now General Manager of the soon to open Standard Hotel in London;  and Brenda Collin, Preferred Hotels Managing Director of the UK, Ireland, Nordics and Netherlands, joins Citizen Femme founder Sheena Bhattessa in this month’s Passport To… What Makes a Hotel Great.

In this month’s episode of Passport To, two trailblazing professionals in the travel industry tell us how it is. No longer is it about the luxury bedding, robes and slippers and toiletries. Hotels are needing to adapt to the change in expectations. So, what makes a hotel stand out?

The Curtain, opening in London’s Shoreditch, pulled in the coolest crowd, but what made it so special? From putting on the hottest new music to setting the capital’s cocktail agenda, The Curtain has been at the forefront of London’s cultural scene, a Hotel that turned hospitality on its head. Now moving to launch The Standard Hotel in London, Ellie is set to make this one of London’s hottest openings.


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We are excited to welcome @lesterrassesdeze as a new member hotel! This French Riviera getaway offers stunning panoramic views across the Mediterranean. 💙 #ThePreferredLife #IPreferRewards 📷

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The Preferred Hotel Group comprises a collection of more than 650 independent hotels, resorts, residences. At the forefront of the global hotel industry, the hotels are carefully selected with the best offering, providing a membership platform for travellers, business and leisure alike.


The down low on changes in the travel industry, favourite hotels, upcoming trends, and which hotel does it right every time. Satiate your travel bug, feel empowered and come along and immerse yourself in our podcast journey.


Click to listen on iTunes or spotify


To read about our favourite hotels, check out our Stay category

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