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Style Guides

What Sustainable Pieces To Wear To London Fashion Week

This London Fashion Week, green is the new black. Follow suit and opt for sustainably-made outfits for every LFW event in your diary.

If you’ve snagged coveted tickets to the SS20 shows, or you’re headed to one of the many associated events, planning your wardrobe is bound to be a task.

In the run up to the launch of our new Sustainable column, we have partnered with Positive Week who are here to help you find the perfect outfits, and make sustainable choices while you’re at it.



Purple is one of the biggest colours of AW19, and it’s a bold choice. If you’re keen to approach it cautiously, opt for a more blue tone, and keep it to a smaller accessory, like this clutch from Okapi. Beautifully handcrafted from ostrich shin leather sustainably sourced in South Africa, it’ll make a statement without overwhelming the rest of your outfit. And, if you need to be hands-free for a quick selfie or to snap a FROW celeb, the wrist strap gives you that option. 



Don’t leave florals behind just because the colder weather is upon us, especially since it’s technically SS20 on the fashion calendar. This frock from Danielle Fichera has all the right moves for an autumnal update on the typically springtime print – moodier-toned hues backed with black. And, as with all of the designer’s pieces, it’s made from sustainable Italian cotton and ethically produced in New York.



We hate to admit it, but it’s starting to feel colder in London already, even though summer isn’t technically over. That said, the sun can still come out and instantly make for a balmy day. That means you’ll need an easy top layer, like this merino wool cardigan-meets-jacket from Santicler. So soft and in a perfect neutral shade, this jumper is made from Italian merino wool that’s breathable but still warm.


Slogan tees have been going through a resurgence recently, and you might be able to influence change by wearing one to LFW. This T-shirt from By Naomé can help with that. Its “need less, want more” mantra encourages people to consume more responsibly, and it’s printed on the brand’s signature organic cotton. Along with that, a portion of the profits from the sales of the T-shirt are donated to The Womanity Foundation and the Giving Women Association to help support women’s rights.



Whether you wear it like a headband, tie it around your neck or loop it through your bag’s straps, a silk scarf is a great way to add personality to your outfit. This one from Sidikai is ethically made by hand in India from cruelty-free silk, and both the scarf and its packaging are waste-free. The black-and-white design is reflective of London, as well, featuring an original illustration from Mónica Gramunt inspired by the city’s skyline.



Who doesn’t want to wear pyjamas all day long? Veraroad can help you live that dream and do it sustainably. This jacket and pants set from the label, made in Tuscany from ultra-comfortable crepe de chine silk, takes that relaxed, pyjama fit and fuses it with a suiting aesthetic. Wear it with white trainers for all your daytime events, and then switch to heeled sandals for the evening cocktail parties.

Veraroad Liz Pansy Jacket and Pants£250 (jacket), £156 (pants) Shop Now

Especially if you’re going for a more casual look, flashy jewellery can be the easiest way to elevate your edit. Look to these stunning stud earrings from designer Noor Fares – beloved by celebrities like Salma Hayek and Claire Foy – to add that extra sparkle to your outfit. Each of her pieces, including these opal earrings, are sustainably produced and meant to be passed down for generations.

About Positive Luxury

Positive Luxury is hosting a series of panel discussions and events in Paris, New York and London. Positive Week takes place in October and will showcase the sustainable actions of our brands to trust. This is the 8th year for Positive Week in London but a first in Paris and New York. Positive Week offers a global platform where businesses and individuals can discover the brands that have transformed their business for good, embracing the principles of sustainability.

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