LA-based, Danish influencer-turned-designer Anine Bing has found fashion’s sweet spot.
Bringing Scandi-cool to California, Bing launched her namesake label – with the help of her husband – from her garage in 2012 and the rest, as they say, is fashion history.
An Instagram hit from the off, Bing married edgier rock ‘n’ roll pieces with feminine staples and stylish classics and in the process became a fashion-grid favourite. Followers keen to emanate her trademark style were among the first to buy in to her eponymous collection, ANINE BING, and pushed the brands direct-to-consumer sales model.
Eight years on, Bing counts fragrances – the latest being the travel-inspired Pure Noir – and high-profile collaborations amongst her roster of brand achievements. Her Instagram following of 900k is nothing to sniff at either.
Fully assimilated to LA-living, Bing took some time out from her non-stop working week to share her travel tips and go-to spots with us. Pencils at the ready: this is California at its coolest.
We have 48 hours in the city where should we eat, stay and play?
Go Get Em’ Tiger for coffee or breakfast; La Scala in Beverly Hills for lunch – the chop salad is a must;
For dinner, I like Mr. Chow and Jon & Vinny’s.
West Side: The Proper Hotel in Santa Monica
East Side: The West Hollywood Edition
Play: I would recommend starting your day in LA with a hike to the Griffith Observatory, followed by vintage shopping on Melrose Avenue and sunset beach walk in Malibu.
Essential items to pack?
LA style is so versatile in many ways, which is something I love about the city. The style is always laid back yet still polished. The ANINE BING wardrobe is perfect for LA: crisp white shirt, denim, and leather boots.
The best time to visit LA is…
Autumn tends to be less crowded in LA as most tourists have gone home. October is perfect, as the summer heat has burned off, but it’s still warm and sunny.
Our first pitstop should be…
Alfred Coffee for an almond milk latte.
Your favourite hotel to check-in at is…
Sunset Tower or Chateau Marmont. Both are so iconic old Hollywood and really immerse you in the LA vibe.
For an early morning workout head to…
Griffith Park for a hike before sunrise.
Where should we go for breakfast?
Go Get Em Tiger! If you’re an avocado toast fan, like myself, this is the spot for you.
How about for a long, lazy lunch?
Elephante in Santa Monica is amazing, such great food with ocean views!
And for dinner with friends?
Chateau Marmont has a great atmosphere for a night out with the girls.
A must-try spot for date night?
Nobu Malibu it’s one of my favourite restaurants for a romantic night out.
Your favourite restaurant in town?
Budget: Grand Central Market in Downtown is great to a quick bite and offers so many different options.
Blow Out: Dry Bar.
Where should we head post-dinner?
Sunset Tower is an LA classic. They have a cosy bar and delicious cocktails.
The drink to order at the bar…
Skinny spicy margarita.
The best place for people watching…
San Vicente Bungalows is the best place to go for people watching, a home away from home for the famous creatives within the city.
The culture spot to rave about…
The Getty Center is a must-visit.
The best place to treat yourself is…
I always love getting my hair touched up at 901 Salon – it makes me feel fresh.
For great shopping head to…
Melrose or Rose Bowl flea markets – you’re guaranteed to find unique vintage pieces there.
Your favourite neighbourhood(s)…
Hancock Park is so beautiful, each lot has sprawling yards which is a rarity in LA. The neighbourhoods are very charming and family centric.
The one place only locals know about…
You should definitely take the car and drive up the coast. Make a stop at Point Dume and walk down to the local beach there. It’s very peaceful and centring.
For the best views head to…
The rooftop at the Waldorf Astoria is beautiful. You also can’t go wrong with the city view at Soho House West Hollywood.
For a change of pace try…
Head to The Broad in Downtown LA – it’s the perfect place to take out-of-town visitors as so many people don’t make it to this part of town. It’s full of interesting galleries and museums. Right now, the best place to visit is Hauser & Wirth. There’s a restaurant inside called Manuela that you should definitely visit.
Great day trips include…
A road trip to either Santa Barbara or Palm Springs.
A book to read before we go (or while we’re there)?
Anything by my friend Mia Törnblom.
How should we spend the final day of our trip?
Head to Malibu Farm Café for a farewell lunch. It’s on the Malibu Pier, which is perfect for a sunset stroll post-lunch with stunning views of the coast.
What’s your LA secret?
Appreciate the outdoor lifestyle and take the time to slow down.
In a word, LA is…