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Style Guides

Seven American Fashion Brands To Have On Your Radar

We’re celebrating the best of the USA this month, and what better way than to highlight up-and-coming American fashion brands making bold moves.

While luxury fashion houses Tory Burch, Ralph Lauren and Coach have paved the way for many years, and cult-favourites like Reformation and FRAME reign supreme amongst the style set, we’re shining a light on the lesser-known (for now) brands to have on your radar in 2024, from ready-to-wear to accessories.


Santa Barbara-born sisters, Margaret and Katherine Klevelan, founded their ready-to-wear label DÔEN in 2016 with a view to rewriting the representation of women in society. The brand was born during their powerful journeys to motherhood, and in cahoots with a collective of Los Angeles-based female creatives and business leaders, and their elegant, wearable pieces are made by carefully-selected manufacturers demonstrating their aim to close the gender gap. An ode to the multifaceted strength of women; romantic, feminine silhouettes are timeless, whimsy and transcend trends, nodding to the nostalgia of coastal California from decades gone by.



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Californian natives Lauren Arapage, a former press officer at Stella McCartney, and Joshua Shaub, buying director for Moda Operandi, founded their Los Angeles-based resortwear label Anemos in 2018 with a DNA of simplicity and sustainability. Drawing inspiration from the directional city of New York – where both of their fashion careers began – and pairing it with the laid-back ease of their shared home state, has resulted in beautifully-crafted, conscious pieces that honour environmentally-friendly practices in everything from fabric choices to production facilities.



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Named after the street where founder Aza Ziegler grew up in Northern California, non-seasonal knitwear brand Calle Del Mar stays true to its roots with pieces designed and made in Los Angeles. Inspiration was found in the ocean view from Aza’s childhood home, with vintage-inspired, beach-ready designs reminiscent of 60s and 70s west coast. The quality knitwear, which can be worn on breezy days at the beach or autumn days in the country, focuses on ethical, thoughtful and local production – female knitters and crocheters are found within a 30-mile radius of Aza’s design studio – supporting and paying tribute to the state that inspired her.



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New York-based handbag brand Savette by designer Amy Zurek, previously of covetable American brands The Row and Khaite, has fine-tuned minimalism with sleek, handcrafted bags inspired by both modern and Renaissance art. Her timeless, sophisticated designs are created using traditional leatherwork techniques in an atelier in Florence, with refined details that will slide seamlessly into your everyday wardrobe. The name, Savette, is Amy’s mother’s maiden name, chosen to signify the notion of a bag being passed through generations of women as an heirloom.



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Childhood friends Sean Monahan and Monica Paolini are behind New York-based brand Sea, a ready-to-wear that balances Monica’s feminine, vintage-inspired aesthetic with Sean’s modern minimalism. The result? Ladylike designs with a contemporary twist. Each collection draws on their home city of New York’s uptown polish and downtown cool districts, with a strong use of lace, embroidery and knits underpinning classic silhouettes that are romantic yet androgynous.



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Founded by three New York-based working mums – Julia Brown, Katie Hobbs and Sasha Martin – in 2019, Cara Cara specialises in casual glamour with a holiday spirit. Named after the unique variety of orange that was the subject for their very first pattern print, the brand’s zingy, high-octane hues and original prints bring beauty to any occasion and are matched with precision fitting, dressmaker details that will stand the test of time. Offering a sense of escapism, Cara Cara will be a staple in your summer suitcase.



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LA-based Sophie Buhai designs modern, heirloom jewellery characterised by timeless, sculptural silhouettes. Her handcrafted pieces, which are designed in the Hollywood Hills and made by local artisans, debuted with sterling silver, and have since become known for the use of pearls, onyx and lapis. Her creations transcend both trends and generations thanks to their distinctive style – smooth shapes and semi-precious accents – and aim to be a finishing touch to polished every day dressing.



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Image credit: Calle Del Mar
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