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Suitcase Series

Suitcase Series: Natalia Georgala of WOERA

Natalia Georgala is a fashion muse in her own right. As founder of Athens-based fashion label WOERA, she uses her Greek heritage and own-style DNA to produce ready-to-wear inspired by the ageless sophistication of classic tailored shirts.

Here, we delve into her life in Greece, the Aman hotel she’ll never forget, and the items she’ll never travel without.

What is the first trip you remember taking?

I can still vividly recall my first big adventure – a family trip to Disneyland in Paris when I was around three years old. Picture a wide-eyed toddler stepping into a fairytale dreamland. It was an absolute marvel.

What’s been your most memorable trip and why?

Last October, I embarked on a wellness retreat in the southern part of the Greek Peloponnese spending five days without my phone and immersing myself in morning swims and sunlit yoga sessions. It was a transformative experience that left an indelible mark.


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Where or what is your escape?

Getting lost in the pages of a good book. There’s an unparalleled joy in the journey that words can take you on.

If I could go anywhere tomorrow I’d go to:

I’m currently on a boat sailing around the Greek islands, and honestly I can’t think of a more perfect place to be.


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A post shared by Natalia Georgala (@natgeorgala)

How would you spend your ideal afternoon in your home city?

Home sweet home, Athens. When it comes to an ideal afternoon, Birdman is my go-to spot. They serve the best burgers in town, and you can’t go wrong with their signature Negroni.

What’s your idea of a luxury holiday?

Nowadays, my idea of a luxury holiday revolves around total privacy. The more exclusive, the better. And of course, a generous helping of delectable cuisine is a must.

Where do you get your holiday inspiration?

Being Greek is a constant source of inspiration. There’s something inherently captivating about the islands and the rich tapestry of history that surrounds us.

How do you recover from jet lag?

While jet lag is a rarity for me, falling back into my regular routine is the key to conquering it swiftly.

What’s your in-flight beauty routine?

My in-flight beauty mantra is all about simplicity. No makeup, a nourishing lip mask (LANEIGE does wonders), and a reminder to hydrate – though truth be told, I’m not the best at keeping up with that last part.

Your flight’s delayed an hour and your phone’s out of battery. How do you pass the time?

A glass of wine in hand and a captivating novel in the other. Sounds like a dream.

Favourite hotel? 

Let me take you back to an unforgettable stay at the Aman I’Khas in India. In the heart of the jungle, it’s a masterpiece of glamping that stands out from the rest.


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Favourite airline? 

Aegean Airlines holds a special place for me. Impeccable service, and let’s just say being a Gold Member brings some extra perks that I can’t complain about.

What’s on your travel playlist?

I’m all about some 80s gems.

What are your must-have travel picks? 

LANEIGE lip mask all day everyday; WOERA Signature Button Up in white is the most versatile piece I own, and can be worn from day to night; WOERA silk palazzo pants – the perfect summer pants, especially when matched with scarves as tops; GISOU hair mask – it’s the best of the best; Birkenstocks, because who lives without them nowadays? Then lastly my CELINE basket bag – my entire universe fits into it.


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A post shared by Natalia Georgala (@natgeorgala)

Where next?

For the rest of the summer, I’m all about soaking up the sun on a Cycladic adventure. You’ll find me island-hopping and just taking in that chill Greek island vibe.


Hand-luggage essential? 

LANAIGE lip mask. I can’t live without it.

Packing: roll or fold? 


Inflight book or inflight film? 


Music or podcasts?

Both depending on the mood.

Time killer on a long-haul flight? 


Holiday tipple of choice?

Aperol Spritz, Espresso Martini or a Negroni. I have too many favourite options.

Bucket list destination? 


Beach or City? 

Beach, hands down.

Ultimate holiday treat?

A no phone policy.

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